School admission consulting help by Jose Flores Manhattanville 2023? Consulting Engagements: Union University: Originated and implemented a training course to empower admissions counselors in their delegated territories, generating greater opportunities for enrollment. Developed a personalized communication strategy for prospective students and parents. Pine Manor College: Recruited by the Board of Trustees to support recruitment as well as develop an enrollment plan for both domestic and international students; efforts led to an increase in enrollment by 300 students. Redeemer University: Appointed by a Canadian Christian School to enhance marketing through automation while utilizing their existing CRM. See more info at https://twitter.com/LICASQ.
Enrollment managers are also talking about International students. Unfortunately for Enrollment managers, the international student markets were affected by COVID-19 restrictions and current geopolitical issues. China was the country that sent the most international students to the United States. The U.S. government only issued 50% of Visas to Chinese students this year. According to Opendoor, the percentage of Chinese students attending U.S. Colleges and Universities has declined by 14.8% from 2019 to 2021. Many Colleges and Universities were dependent on Chinese students’ enrollment. I’ve spoken to universities that, during the same period, had over 90% of mainland Chinese students attending specific programs. Today, the international student market has shifted to opportunities in India, South Korea, and Saudi Arabia. Again, this is a sign that financial investment needs to be in place to work and recruit a new crop of students from different countries.
Jose Flores Manhattanville talking about student systems: Data analysis can lead universities to deploy target marketing. In April 2017, I wrote an article on LinkedIn alerting colleges and universities to embrace techniques that most appeal to this new generation of students. A generation of students that have access to the internet 24/7 and they prefer that access be mobile. This change is forcing colleges and universities to develop clean digital footprints, which include being visible and active on Facebook, Instagram, YouTube, Snapchat, and now TikTok. Although immersed in the online world this generation demands individual attention, which has become a difficult task to manage in environments where there are large numbers of students. Today, leveraging workflow and technology gives colleges and universities an edge in making a student experience personal when they visit the campus.
A demographic shift has generated an environment of declining enrollments, so many universities are seeking to recruit transfers, international students, and non-traditional students. I have extensive experience on how to attract these students. I’ve doubled transfer numbers, built international populations that have reached 24% of an institution’s population, and created programs that attracted large numbers of non-traditional students. My journey has taken me from an admissions professional for a small liberal arts college to working as a consultant with hundreds of colleges and universities in both the private and public space. Understanding the recruiting landscape has been an important facet of my career.
Jose Flores Manhattanville talking about college financial aid: Fortunately for international students, there are schools that make it a priority to give financial aid to students from outside of the country. Much of that funding is usually merit aid, which typically means students qualify on the basis of their academic achievements. Nearly 375 ranked U.S. colleges offered financial aid to at least 50 undergraduates from outside the U.S. during the 2013-2014 school year, with the average award totaling $18,790, according to data reported to U.S. News in an annual survey.
In charting my rise from an early Admissions Counselor to my current role as Chief Operating Officer with a higher education technology and enrollment consulting company my experience is substantive and multifaceted. Throughout my career, I have accumulated knowledge and expertise in admissions, financial aid, student registration, retention, marketing, and the technologies that support these areas. As a former Vice President of Enrollment and as a Consultant I’ve managed and built small to large teams. Find more info on Jose Flores.