Customer analytics? Sales managers, do you micro-manage your sales teams from details in the CRM? If salespeople sense that entering all their leads and all the data points they know about every customer and deal in the CRM will bring down waves of criticism and micro-management FAR beyond what they would deal with just tracking their prospects in an old-school manual way (even including getting into trouble for not using the CRM!)… again – they will act in their own best interests. In this case, sadly, that self-interest will be completely opposite company-interest.
Digital transformation should not be feared, but fully explored – and where appropriate, embraced. Technological advancements have risen in recent years with the promise of improving operations for businesses in nearly all industries. They help businesses achieve a higher level of success that would otherwise be possible. CXOs need to know that their organizations may be left behind if they choose to allow their anxieties to stand in the way of digital transformation. Executives who allow their businesses to evolve with technology will make great strides, while those who don’t will lag behind. This process is inexorable, although it is occurring at different speeds in different industries.
This is not the main driving problem though. The top CRM systems (Salesforce, Dynamics, SAP, Oracle) have been designed with sales input, design thinking and user experience experts coming out their ears. I find several of the top systems really elegant in their combination of simplicity and power. It’s hard to imagine these systems being much simpler while still achieving their intended goal. Neither is the tech IQ of sales staff the major problem. Never before have salespeople had the level of technical skill that today’s sales professionals possess. Discover more details at maximizing CRM usage.
Any business should aim to have an IT consultant! Hiring a permanent IT expert is expensive, especially for a startup. IT consultants in Nottingham such as the Custard Group charge for their services based on the amount of work done for a company. A business may not require advanced IT services every month. For instance, a company may only require an expert to install a new system and train the users on how to use it. After the installation, the company can run the system and consult the expert when issues arise.
A thing any CEO should know about cybersecurity: According to most cybersecurity surveys, over 60% of all data breaches originate from unauthorized access from one of your current or former employees, or third-party suppliers. Historically, cybersecurity has been an area that is housed solely in the technology department of a company, whether that consists of one or twenty employees. But more and more executives are understanding the importance of being not only knowledgeable but also involved in the conversations and decision-making process when it comes to protecting their data.
Innovation Vista is not satisfied with the same IT approach most industries have followed since last century. We Innovate Beyond Efficiency. Our evolutionary approach ensures that prerequisite phase(s) are completed before moving on to the next. As much as business leaders want to jump immediately into “Digital Transformation” (and as much as many consultants are happy to sell services to do so), our experience tells us that companies which aren’t ready with the underlying IT capabilities and stability are simply not ready. As with all worthwhile things, creating revenue or disrupting your industry with technology capabilities require significant effort and preparation. We seek to Build Trust First, and to maintain that trust throughout the journey as your trusted IT strategic advisors. Explore a few more details on https://innovationvista.com/.