Jim's Articles

Convention and trade show booths by Infinity Exhibits

High quality trade show displays with Infinity Exhibits? Capture attendee’s attention with stylish designs, signage, hanging banners and a variety of colors and textures. We use materials that don’t add unnecessary weight to your trade show displays. We also use only what is necessary to fulfill the needs of our clients marketing objectives. The InfiniLite, Slatwall, TruLite and InfiniTruss lines requires no tools for setup in most cases. Provide lightweight, affordable, easy-to-assemble trade show displays that stand out from the crowd and help our clients succeed! We’ve been saving our clients money for over 20 years, providing them with trade show display systems that are budget-conscious, yet don’t compromise on presence or style.

Our Fusion 10×10 exhibit booths combine multiple materials to provide maximum functionality, efficiency, cost effectiveness, and presence. These custom trade show exhibit displays originate from our Custom Display design team who will gladly assist you in developing a unique exhibit display that will perfectly match all of your company’s needs. The ultimate Tension Fabric Trade Show Displays! Kit options include lightweight affordable kits, merchandise kits, upscale kits with angels/curved designs, and architectural kits which combines elements of both. Our tension fabric displays are affordable, made in the USA, and are the perfect solution for those needing a super-compact, portable display that doesn’t compromise on visual impact.

Make sure reps are capturing leads in a consistent format and that all leads are flowing into a centralized location. At the end of the day, companies attend trade shows, whether virtual or in-person, to collect leads, and if you can’t get those leads in the hands of sales and marketing as quickly as possible then your event ROI is diminished by the day. The bad news is, there is no instant lead capture method (yet) like badge scanning in virtual trade shows. The good news is, it’s typically easier to accurately collect all the information you need by clicking into an attendee’s profile. You will likely find the company name, job title, and email address at the very least. Invest in trade show technology and eliminate the need for Excel or Word for lead collection. Technology will not only allow you to capture leads and qualify them in a consistent format, but if you have a CRM or marketing automation integration in place, your leads will flow seamlessly and automatically according to the rules you have set in place. Find more info on Infinity Exhibits.

You only have a few seconds of someone’s attention before they move onto looking at something else. Your sign needs to reel them in, and, to do that, it must grab their attention and keep hold of it. Consider using a graphic image that has bold colors or is striking to the eye to get people to stop and look. Once they have their eyes on your sign, they may think your sign is interesting and decide to come over and check out your booth. Think about it from your perspective. If you were in their shoes, what would make you say “wow, that looks like a cool booth” or “I wonder what kind of stuff they have…” and walk over to them? You need to get attendees out of the aisle and to your booth. After that, you can tell them more about the story because you’ve already got their attention.

Trade shows are among the best and most successful face-to-face marketing strategies. Nothing replaces face-to-face marketing. That is why trade events and shows still remain to be one of the best forms of marketing. Although it can be an expensive marketing method, the returns can be incredible. As a marketer, you feel a sense of accomplishment and relief when your exhibition becomes successful. Find additional details at infinityexhibits.com.