Here are some Amazon marketing guides to increase your profit while selling on this online platforms. We will also discuss how established Amazon accounts generate more sells by simply using the trust factor that comes with account age and account good reviews.
Take efforts to remove the negative reviews: A negative or neutral review can ruin your product sale and affect your business adversely. In many cases, your seller status and account gets in danger of being suspended. Therefore, always make sure to take an extra mile to get those reviews removed. Whenever you get any such feedback, try to communicate directly with the customer to apologize and explain the situation. Sometimes making by for the inconvenience will help you get rid of those negative reviews.
Google Shopping: You sure have some plans for your business to include Google shopping in it. But are you really utilizing its potential to the fullest? Studies by Forrester have revealed that retailers spend 6% on Google Product Listing Ads (PLA’s), and the number of PLA’s listed has increased by 71%. This is due to the boom in visual commerce. Sites like Pinterest have a huge user-base and are growing in popularity. Similarly, Google shopping uses the concept of visual commerce as well attracting visually motivates shoppers.
Choose the Right Listing Type: Auction or fixed price? Which is better? Well, it depends on who you ask. There are advantages and disadvantages to each. Auctions aren’t what they used to be on eBay, so make sure you start your auctions at an acceptable price even if you only get one bid. Fixed price listings may take longer to sell, but you can often get a higher price if you wait for the right buyer. Read more about which listing is right for your unique eBay business based on pros and cons of each type.
Failing to include the right terms can cost you big money. David Seideman, writing for Forbes, tells the story of an eBay dealer who sold a vintage baseball glove for $180, a good $80 less than it was worth. The problem was that the title of his listing – “RARE Vintage HOH Ken Boyer Personal Model TG 15 Trapeze Glove OH BABY!” – did not include the word “baseball.” Since most sports fans were searching for a vintage baseball glove rather than just a vintage glove, they never found his listing.
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