Local SEO provider in Durham, UK by DirectSubmit? Local SEO is essential to smaller businesses that operate on a regional, as opposed to a national, level. While national SEO focuses more on ranking in searches across the country, local SEO prioritizes appearing on SERPs in a specific location. This strategy relies on marketing your brand, products, and services to local leads and customers. Optimizing your local SEO means more website traffic, leads, and conversions since the strategy is more relevant to your base of local customers. Think of this focused strategy as a way to help you compete more effectively against larger national brands that have unlimited resources to spend. By focusing on specific local-SEO to-dos, you can neutralize the advantage of bigger brands that routinely optimize for broader keywords and rely on brand recognition, instead of value propositions, to bring in traffic. Further, 35% of all search traffic is local according to an estimate in a 2017 ReviewTrackers’ study. Without local SEO, your business could be losing out on a significant amount of traffic.
Webinars are the best way to connect with your audience of thought leaders. But what is the most important part of conducting a webinar? Yes, you guessed right to conduct a webinar. People need to register through their emails. So, you can collect their email address from there. The next option we have to grow your e-mail list is to incorporate a QR code into your print marketing. So, people have to scan it for more information. Moreover, create a QR code that requires an email address to access information. People find it annoying and may leave without sign-up if they had to dig around your site to find a sign-up page. Therefore, always keep your offer upfront and add call-to-actions on multiple pages. It is hard to grow your email list if people cannot find where to sign up.
Transparency in deliverables and results from your SEO campaign comes without question. At Direct Submit, we provide SEO reports on a regular basis, which break down the detailed data regarding the success of your campaign in a clean and clear manner. Information such as increased search engine positions, traffic, sources, leads sources, custom goals, and much more come standard. We work with you to become familiar with your business, your target audience and your goals. Then we analyze the current site’s content, mapping, code, and keyword density to discover site weaknesses & strengths. Discover even more info at SEO services Newcastle, UK.
Content marketing is a type of digital marketing that focuses on creating and distributing content for a target audience. The content aims at being valuable, relevant, and (ideally) consistent. Its ultimate goal is to drive a profitable customer action. The crucial part here is “valuable” and “relevant”. This is what tells content marketing apart from traditional spammy advertising. The target audience should want to seek the content out and consume it. In the broader sense, content marketing is part of every other digital marketing activity, be it social media marketing, SEO, or email marketing. Quality content should be the core of every other marketing activity you pursue. Some examples of content marketing include: blog posts, videos, podcasts, infographics, white papers, case studies, ebooks.
By implementing local SEO strategies, you’ll have your local website show up in SERPs and enjoy several benefits including increased traffic, and improved online visibility and brand authority. But then you will get another question, Why Local search is important? 4 out of 5 consumers use local search to find what they look for; 50% of people who did a local search went to a physical store within a day.
Do you see your competitors ranking higher on Google than you do? Do you want to understand what changes are needed, both on and off your website, to help boost your own web traffic? Being a leading SEO & Digital Marketing Agency, we know how to get you onto the first page of the search engines. Direct Submit can help improve your website performance with our trusted digital marketing services. Understanding approach : We like to listen when working with our clients to analyse their objectives & develop a strategy that will achieve results. Discover more info at here.