Increase your sales from animation videos? It Makes Sense by the Numbers! And what better place to start than with a few data-backed facts about video marketing cartoons, like animated explainer videos and whiteboard animations? For starters, take animated explainer videos’ popularity among business owners; 80% of interviewees stated having had invested in explainer videos in the past. A huge number, to be sure, but not really surprising when you stop to consider that about 95% of people online have watched explainer videos to learn more about a product! Not surprising, then, was that the majority of those same owners chose animated explainers as the type of videos that generated more Return On Investment, with a whopping 92% of them claiming to be satisfied with their videos’ ROI. These are by no means new numbers, but the latest in a strong uptrend that continues to grow as marketers and costumers engage with marketing cartoons and video content in general.
A vital step is to add suitable sound or music effects to the animated explainer video. Sound effects give life to the video and allow the imagination of audiences to interact with it. Create the animations or find a professional. Make it short in length? There’s no good in making a lengthy and extensive animated explainer video. Best results come from short and comprehensive animated videos. Use 30, 60 or 90 second videos for maximum impact.
As a result of this, businesses today are leveraging 2D animation services and video content as a tool within their marketing strategy. A medium that is easy to consume and share, 2d animated videos are everywhere on social media, with brands making use of it for various purposes. These include: Whiteboard Animation Video to exhibit their work process, Explainer videos for product/service launch, Teaser video as a pre-launch strategy for a new product or service. Read additional information on animation video.
Event recaps may seem like a no-brainer, but they can be great assets for both existing and potential clients. Existing clients are able to benefit from a summary of takeaways from the event and may be able to ‘ride the high’ by engaging in deeper conversations with you as a result. Potential clients may also benefit from developing a greater interest in your business. Ultimately, showing the event’s scale or reputable partners can also help to build your own reputation. These videos should be pushed out as soon as possible to continue building on the momentum generated by your event.
Live-action video is a costly, outdated medium! Live-action videos were a popular intermediate step in our marketing evolution, but now live actors have largely been replaced by animated characters who serve as heroes in today’s commercial storylines. Live action is complicated and costly. Yet, some of the highest-converting animated explainer videos of 2021 are a blend of live-action vignettes, cartoon characters, and on-screen text elements. Here’s an attention-grabbing clip that combines the best of both worlds, real and fantasy. See extra details at 2d animation.