Category: Finance

Sam McQuade on fractional Chief Financial Officer advantages in 2023: Fractional CFOs can help companies: Develop detailed short-, mid-, and long-term financial forecasts; Prepare budgets based on forecasts; Analyze potential future products, services, markets, and customer segments. Helping Manage Growth: Fractional CFOs are also helpful in scaling a business, ensuring profitable growth as the business becomes more complex. This work involves reinventing the tools, processes, and vendor relationships the business uses to deliver value to an ever-growing and increasingly diverse set of customers. This is often called “bridging the chasm”, as most companies start to see declining margins and increasing headaches as they grow revenue past a certain threshold.

Do you want to hire your very first CFO or need interim coverage? We provide CFOs for urgent short term projects and longer term engagements. Flexible with clear pricing so you cover your business and don’t have to rush into a potentially bad solution and expensive full time hire. Sam McQuade CFO is the Founder and CEO of Panterra Finance. This worldwide Financial Partner Solution services is a leading innovator in the new economy of scale offering a new executive suite model with the Fractional CFO and Interim CFO. The Panterra Finance team with expert Interim CFO executives and Fractional CFO services brings with it a global financial leadership team to the new world economy. Describing Panterra Finance in his own words, CFO Sam McQuade stated : As Founder/CEO of Panterra Finance, I am on mission to help guide businesses to achieve success through thoughtful strategic financial collaboration. Discover more details on Sam McQuade CFO of Panterra Finance.

The CFO function is evolving at lightspeed. With digital transformation and societal changes, the CFO role is rapidly turning into one of a “Chief Fiduciary Officer”, which is going beyond the traditional financials to look towards the future and lead long term value creation in a world of many unknown risks. Storytelling is a very powerful tool to engage and energize teams about value creation and potential pitfall areas. The traditional path of CFO usually starts with a solid foundation based on technical knowledge and then after about 15 years, the great leaders earn the coveted title.

What Does a CFO Do? The CFO’s role is twofold: Oversee the organization’s financial activities, including being responsible for the finance and accounting professionals who perform operational functions, and serve in a strategic advisory role for the CEO and C-suite peers. Brainyard’s Winter 2021 Survey shows how finance and business leaders rank success factors and how those priorities have changed over time. Meeting revenue and earnings goals and keeping cash flow stable are clearly in the CFO’s purview. Finance chiefs also advise department heads across the organization, assisting them in both maximizing revenues, if they serve in a revenue-generating capacity, and controlling expenses without sacrificing customer or employee satisfaction or the company’s reputation.

Return on investment (ROI): Part of a CFO’s strategic focus is on ensuring a strong return on investment (ROI) for their organizations. ROI is a measure of the likelihood of receiving a return on dollars invested and the precise amount of that return. As a ratio, it looks at the gain or loss of an investment as a percentage of the cost. Because ROI is a relatively basic KPI that does not account for all variables — net present value, for example — CFOs add context to evaluate whether a project will deliver sufficiently robust ROI to be worth the investment.

Before getting into how your business can benefit from a DAO, let’s take a look at some examples of real-life DAOs. Uniswap is a decentralized exchange built on the Ethereum blockchain. It allows users to trade tokens without the need for a centralized exchange. The Uniswap team has created a smart contract that governs the exchange. The smart contract automatically matches buyers and sellers and executes the trades. Anyone with a UNI token can participate in the governance of the Uniswap exchange.

As independent internal auditors, we compile in-depth audit reports that convey insights on both known and unknown risks and vulnerabilities in order to protect your business. We hold a niche in capital project auditing and in assisting start-ups with outsourced Internal Audit services.

The last two to three decades have seen a paradigm shift in the lives of almost everyone. The Internet and the web particularly have given a whole new meaning to the way we communicate and interact with each other. Web1.0 was all about connecting people and devices. Web2.0 was all about connecting people with each other. Recent years have seen the development of Web3.0 which is an entirely different ball game. Web3.0 is all about connecting people with machines and devices to create a more efficient and trustworthy internet. This new web is built on the back of blockchain technology which allows for decentralization, transparency, and security. One of the most exciting applications of this technology is the DAO or decentralized autonomous organization. With everything Web3.0, some concepts are harder to understand than others for now. With increased adoption, they will enter the mainstream sooner.

A CFO can improve the decision-making process by bringing facts, solid numbers, and asking the right questions. Another benefit to the business owner is the fresh perspective and insights brought by the CFO. This can have the added effect of making life a little less lonely for the entrepreneur. The CFO can be a sounding board and trusted advisor for new ideas and initiatives. Stakeholders such as investors, lenders and creditors react positively to the knowledge that a professional CFO has been retained. This takes on an added degree of importance when looking for outside investment, debt financing or positioning the company for sale.

While surveying the landscape of the 21st Century economic climate, Sam McQuade, CFO, CEO and Financial maverick realized that the benefits of the gig economy and off-site personnel had hit the preverbally glass ceiling at the executive floor. Large established companies, corporations and organizations were captive of contracted executives. These executives could be effective and efficient however they could also be playing the game of international finance with obsolete rules, models, and ideas. Find additional information at Sam McQuade.

Quality benefits to hire a interim Chief Financial Officer from Sam McQuade CFO: CFOs are the most senior financial officers in an organization. They report directly to the CEO and work closely with the board of directors. While the CEO occupies a higher-level position from an org-chart standpoint, in high-functioning companies, the CFO and CEO work closely and collaboratively, with CFOs serving as sounding boards, strategists and risk mitigators. A financial controller is a CPA (certified public accountant) and often holds an MBA. Financial controllers are responsible for preparing financial reports and analyzing financial data. The financial controller is generally in charge of the accounting function in an organization and reports to the CFO. A controller may be part of a team that includes bookkeepers, accounts receivable/payable clerks, payroll specialists, tax preparers and accountants.

Developing the Interim and Fractional CFO Concept with Experience: From the inside looking out, Sam McQuade continued to sharpen his skills and nurture the ideas and mission of Panterra Finance. He spent time in the executive suites of Dell, as a Finance Manager and a Financial Planning and Analysis Manager where he achieved a 400% revenue growth in the Swiss market. Other stops in corporate suites, each of which shaped the final innovative services offered by Panterra Finance. Discover additional info at Sam McQuade CFO.

With technological advances disrupting job descriptions, the organization will have its share of fear and resistance. Given the close collaboration between finance and information technology, the CFO is in a unique position to anticipate the future needs of organization and help mentor people with their reskilling into other growth areas. What else do you think CFOs can be doing now to adapt to the future? I’d be very grateful if you provide your comments and share your thoughts. Thank you!

Strategy and forecasting involves using available data and reports, both internal and external, to advise on areas including product development, market expansion, human capital management, M&A and capital investments. It’s also where structured planning and forecasting exercises, like scenario planning and FP&A, fall. Controllers, treasurers and FP&A analysts are invaluable members of the team, but in all these areas, the buck stops at the CFO’s desk.

Friends With Benefits is a decentralized social network. It allows users to connect with each other and share content. It allows the users to collaborate and create new content. Users may connect with individuals who share their interests in other cities through city-specific hubs. The more FWB tokens a user has, the more opportunities to meet and interact with others develop. This is a decentralized autonomous organization (DAO) that uses the power of the blockchain to adjudicate disputes. Kleros is a DAO because it is powered by smart contracts. The Kleros token (PNK) is used to incentive jurors to vote on disputes. When someone wants to submit a dispute to Kleros, they first have to deposit some PNK. If the jury rules in favor of the person who submitted the dispute, then they get their PNK back. If the jury rules against them, then they lose their PNK. Kleros can be used to adjudicate any kind of dispute. It has been used to adjudicate disputes in online markets, freelance platforms, and even in the sharing economy.

Fractional CFOs can help companies: Develop existing employees and hire new ones that bring essential knowledge and skills; Implement systems that will support sustainable growth; Improve visibility and analytical capabilities to convert large amounts of data into actionable information; Explore causes of revenue leakage, cost overruns, and operational friction in a growing business and develop potential solutions. A fractional CFO is also often brought into an organization to help achieve a particular goal, such as raising capital or preparing for a sale, merger, or acquisition. Most fractional CFOs have helped raise hundreds of millions of dollars of debt and equity funding for multiple companies, and have helped oversee a number of mergers and acquisitions.

As you enter each new geography, we help you adhere to the relevant regulatory requirements and stay compliant. In a world that is rapidly changing, we help you identify what that change means for your business and what measures you need to employ to protect it from a range of risks in the new economy.

Understanding DAO: Now, suppose the same transaction happens on a decentralized network like the Bitcoin network. There is no central entity here. Both parties can interact with each other directly. The product is transferred from A to B, and $100 is transferred from B to A. This transaction is then recorded on a digital ledger which is available to everyone in the network. So there is complete transparency, and everyone knows that the transaction has taken place. This process of recording transactions on a digital ledger is what we call ‘blockchain technology.’ This is not limited to just financial transactions; it can be used to record any kind of transaction. Now that we know what blockchain is, let’s get back to DAO.

The CFO is responsible for effective and efficient financial operations including accounting, financial reporting, cash management, budgeting, maintaining controls and issues such as capital structure, investor relations, and financing. The CFO is also involved with strategic planning and financial analysis related to mergers, acquisitions, and divestitures, as well as providing expert financial and operational guidance to business owners to maximize cash flow, minimize business risk, and increase the value of the enterprise.

Looking to hire your first CFO or wanting only some interim coverage? We offer CFOs for immediate short term projects and longer term engagements. Adaptable with fair pricing so you cover your business and don’t have to get into a potentially bad and costly full time hire. Along with the core services of C-Suite Level Executives in Finance and a contingent of Fractional CFO talent and experienced Intermittent CFO innovators, Panterra Finance services include: international Business – Experts in Global Tax Liabilities and Cash Flow Strategies, investments and planning. Mergers and Acquisitions (M&A) Advisory – Providing valuations as well as independent perspectives on offers and options. Internal Audits – Independent internal auditors with in-depth reports highlighting risks and vulnerabilities. Risk Management – A worldwide footprint enables Panterra Finance to identify risks and opportunities in the new world economy. Compliance Review – Actionable understanding when entering markets with new rules, regulations, laws and international asset allocation decisions. Discover even more details at Sam McQuade.

Quality benefits when employing flexible Chief Financial Officer from Sam McQuade CFO of Panterra Finance: A chief financial officer is a top-level executive. The CFO is a financial controller who handles everything relating to cash flow, financial planning, and taxation issues. A CFO is often the highest financial position and the third-highest position in a company, playing a vital role in the company’s strategic initiatives. Financial reports completed under a CFO must adhere to financial standards. People interested in becoming a CFO must have an academic and professional background in finances, economics, and/or analysis.

In these early years of creating innovations in the corporate C-Suite, Sam McQuade nurtured and created a maverick approach to new finance operations for Stryker as it broke through to the lucrative emerging markets in Central and Eastern Europe (CEE)). While approaching the markets in the growing economies of Poland, Czech Republic, Hungary, Croatia and Romania, Sam McQuade was recognizing the need for Interim and Fractional CFO’s for the avalanche of incubators and startup companies in these underdeveloped economies that were on the cusp of being integrated into modern International Finance systems and markets. See extra information on Sam McQuade.

With technological advances disrupting job descriptions, the organization will have its share of fear and resistance. Given the close collaboration between finance and information technology, the CFO is in a unique position to anticipate the future needs of organization and help mentor people with their reskilling into other growth areas. What else do you think CFOs can be doing now to adapt to the future? I’d be very grateful if you provide your comments and share your thoughts. Thank you!

Strategy and forecasting involves using available data and reports, both internal and external, to advise on areas including product development, market expansion, human capital management, M&A and capital investments. It’s also where structured planning and forecasting exercises, like scenario planning and FP&A, fall. Controllers, treasurers and FP&A analysts are invaluable members of the team, but in all these areas, the buck stops at the CFO’s desk.

To make you understand it in simple words, let me explain it with an example. Suppose there is a website that allows people to buy and sell products. This website has a smart contract that governs how the transactions will take place. When someone wants to buy a product, they will send a request to the smart contract. The smart contract will then check if the person has enough money to buy the product. If they do, then the transaction will take place, and the product will be sent to the buyer. If the person doesn’t have enough money, then the transaction will not take place.

A fractional CFO is an experienced CFO who provides services for organizations in a part-time, retainer, or contract arrangement. This offers a company the experience and expertise of a high-end CFO without the in-house cost—salary, benefits, and bonuses—of a full-time CFO. Unlike a full-time CFO who oversees and maintains all general financial strategy or an interim CFO who performs CFO duties before or between CFO hires, a fractional CFO’s duties are typically on a project basis and specifically tuned to the company’s particular challenges or goals.

We are your ally in managing business risks. In a world that is rapidly changing, we help you identify what that change means for your business and what measures you need to employ to protect it from a range of risks in the new economy.

A lot of our clients at Panterra Finance ask us about DAOs, what they are, and how they work. So we thought it would be helpful to write a blog post explaining them. Before getting into DAO, a brief few things about blockchain. A blockchain is a decentralized and distributed digital ledger that records transactions on many computers so that the record cannot be altered retroactively without the alteration of all subsequent blocks and the collusion of the network. Sounds complicated? Let’s take an example to understand this better. Suppose there are two people, A and B, who want to transact with each other. A wants to buy a product from B worth $100. In the old way of transacting, A would hand over the $100 to B, and B would hand over the product to A. This process is called ‘centralized’ because there is one central entity, in our case, a bank or PayPal, through which both parties have to go through to complete the transaction.

The CFO is responsible for effective and efficient financial operations including accounting, financial reporting, cash management, budgeting, maintaining controls and issues such as capital structure, investor relations, and financing. The CFO is also involved with strategic planning and financial analysis related to mergers, acquisitions, and divestitures, as well as providing expert financial and operational guidance to business owners to maximize cash flow, minimize business risk, and increase the value of the enterprise.

Searching to hire your very first CFO or wanting only some interim coverage? We provide CFOs for immediate very short term projects and longer term engagements. Customizable with clear pricing so you cover your business and don’t have to rush into a potentially very bad and costly full time hire. Along with the core services of C-Suite Level Executives in Finance and a contingent of Fractional CFO talent and experienced Intermittent CFO innovators, Panterra Finance services include: international Business – Experts in Global Tax Liabilities and Cash Flow Strategies, investments and planning. Mergers and Acquisitions (M&A) Advisory – Providing valuations as well as independent perspectives on offers and options. Internal Audits – Independent internal auditors with in-depth reports highlighting risks and vulnerabilities. Risk Management – A worldwide footprint enables Panterra Finance to identify risks and opportunities in the new world economy. Compliance Review – Actionable understanding when entering markets with new rules, regulations, laws and international asset allocation decisions. Find extra details on Sam McQuade.

The rise of a financial professional : Faruk Kilickaya UK: Faruk Kilickaya is an experienced and dynamic financial expert who has been at the forefront of the UK’s financial industry for over a decade. With a Bachelor of Arts (BA) in Economics, he possesses a strong understanding of financial markets and economic trends and has honed his analytical skills to become a skilled strategist in the fintech sector. Find extra info on Faruk Kilickaya UK.

Faruk’s professional journey started with his role as an Accountant at a local accountancy practice business. Within two years, he helped to transform the business into a group of financial services companies that offered a wide range of services from accounting to corporate finance. His leadership and expertise enabled him to become the Chief Accountant, and he led the business to become a national franchise. Following years of hard work and achievements at Pro Tax Plus Accountants, Faruk managed to turn it into a thriving franchise structure under The Accountancy Franchise brand. Through his leadership and expertise, Faruk was able to train his team and delegate operational day-to-day duties, allowing him to focus on bigger client management, complex tax planning cases, and advisory services as a Chief Accountant.

Faruk is a true leader in the industry and has proven success in pioneering innovative solutions for financial businesses. He has a wealth of knowledge and experience and is committed to helping businesses succeed, whatever the circumstances. Faruk’s proficiency in identifying, tracking, and analyzing Key Performance Indicators (KPIs) and metrics that measure financial performance enables him to provide valuable insights for decision-making. He also has expertise in leveraging technology and data analytics to improve financial reporting and analysis, enhance operational efficiency, and support business growth.

In addition, Faruk is skilled in financial planning and analysis (FP&A), financial reporting and compliance, treasury management, risk management, and capital management. He is able to manage cash and liquidity, assess and manage financial risks, and optimize capital structure to maximize shareholder value. Faruk’s strategic thinking and ability to contribute to the development and execution of business strategy make him a valuable asset to any organization.

With his excellent communication skills and leadership qualities, Faruk is an effective CFO. He is able to communicate financial information effectively with stakeholders, lead the finance team, and collaborate with other departments to achieve the company’s financial goals. Finally, Faruk’s experience and expertise make him an ideal candidate to bring his UK financial knowledge to Dubai businesses, and his dedication to excellence and proven record of success will be an asset to any organization.

Faruk Kilickaya is full of passion for helping young professionals and entrepreneurs achieve success. Throughout his career, he has honed his technical skills and strategic vision to build successful businesses and guide them through all stages of growth.

Now, Faruk is looking to give back to the community and help aspiring professionals and entrepreneurs achieve similar success. He is on a mission to find young and talented individuals who are passionate about the fintech industry and guide them towards achieving their goals.

Faruk believes that with the right guidance and support, anyone can succeed in the financial industry. He is passionate about sharing his knowledge and experience with others and helping them navigate the complexities of the financial landscape.

Through mentorship and coaching, Faruk aims to help young professionals and entrepreneurs identify their strengths and weaknesses, develop their skills, and achieve their full potential. He believes that by helping others succeed, he can give back to the community and make a positive impact on the world.

Faruk’s journey from a local accountant to a successful CFO has been characterized by hard work, dedication, and perseverance. He understands the challenges and obstacles that young professionals and entrepreneurs face and is committed to guiding them towards success.

Faruk’s deep knowledge of various industries, including pension funds, complicated Trust Structures, Complex Property Investments and other investment funds, venture capital, startup businesses, and angel investment, makes him an invaluable resource for aspiring professionals and entrepreneurs. His expertise and experience can help them navigate the complexities of the financial landscape and achieve success.

Overall, Faruk Kilickaya is a true leader in the industry who is passionate about giving back to the community and helping others succeed. Through his mentorship and coaching, he aims to guide young professionals and entrepreneurs towards success and positively impact the world.

Excellent advantages when hiring interim Chief Financial Officer with Sam McQuade CFO: What Is a Chief Financial Officer (CFO)? The term chief financial officer (CFO) refers to a senior executive responsible for managing the financial actions of a company. The CFO’s duties include tracking cash flow and financial planning as well as analyzing the company’s financial strengths and weaknesses and proposing corrective actions. The role of a CFO is similar to a treasurer or controller because they are responsible for managing the finance and accounting divisions and for ensuring that the company’s financial reports are accurate and completed in a timely manner.

Smaller companies, incubators and startups could not match the salaries that the full time CFO commanded on the world financial stage. The seeds for the concept of an Interim or Fractional CFO were planted in the mind of Sam McQuade almost 3 decades ago when he first entered the world of International Finance as an Entrepreneur Consultant in Geneva Switzerland after achieving his MBA/MA at European University. During this tumultuous time at the turn of the century on the international financial scene, Mr. McQuade was ahead of his time. He offered as needed financial consultation services for international behemoths the Swiss based Nestle Corporation and the US based medical device corporation Stryker. The focus of his services, which would years later be foundational in the concepts of Panterra was a new model in product development, manufacturing and marketing. See extra information on Sam McQuade.

CFOs usually are responsible for key finance functions which have included broad categories of accounting, treasury, financial planning and analysis (FP&A), controls, compliance, tax, and audit. Going forward towards 2022, the same functions exist, but they are getting more automated, so the CFO can focus more on forward perspectives. Storytelling requires strong emotional intelligence and solid communication skills. Here’s the four key areas the CFO can be messaging: Why & Purpose: Communicating the “Why” is one of the strongest messages the CFO can deliver. It’s not only the reason for the corporate existence, but it’s also very motivational for all the stakeholders. This message should be repeated frequently and consistently to make people feel the genuine purpose.

Return on investment (ROI): Part of a CFO’s strategic focus is on ensuring a strong return on investment (ROI) for their organizations. ROI is a measure of the likelihood of receiving a return on dollars invested and the precise amount of that return. As a ratio, it looks at the gain or loss of an investment as a percentage of the cost. Because ROI is a relatively basic KPI that does not account for all variables — net present value, for example — CFOs add context to evaluate whether a project will deliver sufficiently robust ROI to be worth the investment.

The option of working from anywhere in the world is another advantage of a DAO. In a traditional organization, you have to be physically present in order to participate in the organization. With a DAO, you can participate from anywhere in the world. All you need is an internet connection. There are many other examples of DAOs, and there are many different ways in which they can be used. The possibilities are endless, and it is up to the creativity of the developers to come up with new and innovative ways to use them.

The philosophy of “What got you here won’t get you where you want to go” is ever-present in business once past the initial start-up phase. Businesses launch additional products, open new territories, open additional locations, transact in new currencies, and deal with increasing regulatory requirements. These all require more advanced thinking, tools, and techniques. Many bootstrap startups begin with a part-time bookkeeper and simple systems but later find that they cannot sustain additional business growth and complexity. Systems, resources, processes, and strategies must scale in sophistication as a company grows.

Are you looking to expand your business overseas? Our experts are able to help you at any stage. We will first start by understanding your vision and global tax and cash strategy. Once aligned, we will help execute the financial, legal, compliance and talent solution activities to build your entity and team.

The last two to three decades have seen a paradigm shift in the lives of almost everyone. The Internet and the web particularly have given a whole new meaning to the way we communicate and interact with each other. Web1.0 was all about connecting people and devices. Web2.0 was all about connecting people with each other. Recent years have seen the development of Web3.0 which is an entirely different ball game. Web3.0 is all about connecting people with machines and devices to create a more efficient and trustworthy internet. This new web is built on the back of blockchain technology which allows for decentralization, transparency, and security. One of the most exciting applications of this technology is the DAO or decentralized autonomous organization. With everything Web3.0, some concepts are harder to understand than others for now. With increased adoption, they will enter the mainstream sooner.

The answer is to bring in a qualified CFO to work closely with the CEO or business owner. The CFO must embrace the vision, but also translate this into the operational and financial framework to achieve success. Dealing effectively with stakeholders is another key function. This includes managing expectations, presenting financial information, and understanding the varied and legitimate interests of owners, creditors, and lenders.

Searching to hire your very first CFO or wanting only some interim coverage? We offer solution CFOs for immediate very short term objectives and longer term engagements. Customizable with transparent pricing so you solve the needs of your business and don’t have to rush into a potentially very bad and expensive full time hire. The Fractional CFO and Interim CFO experiences gained by the executives assigned to these positions throughout Panterra Finance offers them a broad perspective of the dynamic changes in international markets. The part time CFO executives at Panterra Finance have access to worldwide teams that are proficient in and have initiated innovative strategies in projects centered on DeFi, Blockchain, Bitcoin, Ethereum, Crypto, Tokenization, ICO, IDO, and STO services. See more information on Sam McQuade CFO.

Rare NFT acquisition services right now: Much of the earlier market for NFTs was centered around digital art and collectibles, but it has evolved into much more. For instance, the popular NFT marketplace OpenSea has several NFT categories: Photography: Photographers can tokenize their work and offer total or partial ownership. For example, OpenSea user erubes1 has an “Ocean Intersection” collection of beautiful ocean and surfing photos with several sales and owners. Sports: Collections of digital art based on celebrities and sports personalities. Trading cards: Tokenized digital trading cards. Some are collectibles, while others can be traded in video games. Utility: NFTs that can represent membership or unlock benefits. See extra information at cryptocurrency consulting.

Why Are NFTs Becoming Popular? NFTs have actually been around since 2015, but they are now experiencing a boost in popularity thanks to several factors. First, and perhaps most obviously, is the normalization and excitement of cryptocurrencies and the underlying blockchain frameworks. Beyond the technology itself is the combination of fandom, the economics of royalties, and the laws of scarcity. Consumers all want to get in on the opportunity to own unique digital content and potentially hold them as a type of investment.

This is the most common way of earning money from blockchain currencies. Most investors buy coins such as Bitcoin, Litecoin, Ethereum, Ripple, and more and wait until their value rises. Once their market prices rise, they sell at a profit. This investing strategy requires one to identify more stable and volatile assets that can shift in value rapidly, resulting in regular profits. Assets such as Bitcoin and Ethereum have been known to maintain regular price fluctuations; they can, therefore, be considered a safe investment in this regard. However, you’re welcome to trade any asset you feel is going to rise in value; all you need to do is to analyze each asset you invest in before committing to HODLing it. Also, you don’t need to buy the most expensive assets for you to make profits. There are thousands of small altcoins that have decent price shifts; consider having a mix of all coins that have a promising future value and are not just popular in the exchanges.

As digital marketers, the more these real-time messaging platforms mature, the more they can make from it when it comes to customer data. They can almost become a data hub that can store everything you’ll need to understand more about your customer than ever before. It’s no surprise that influencer marketing will continue to boom throughout 2023. As of now, it’s responsible for bringing in, on average, $5.20 for every $1 spent on this type of marketing.

Boxing superstar Floyd Mayweather Jr. and music mogul DJ Khaled once promoted Centra Tech, an ICO that raised $30 million at the end of 2017.6 Centra Tech was ultimately deemed a scam in court, resulting in the two celebrities settling charges with U.S. regulators, plus three Centra Tech founders pleading guilty to ICO fraud. Investors seeking to participate in ICOs should familiarize themselves with cryptocurrency and understand everything about an ICO before participating. Because ICOs are barely regulated, prospective investors should exercise extreme caution when investing.

But these warnings are merely cautionary notes as you explore cryptocurrency. Because in reality, decentralized finance has gained rapidly in relevance over the last several years, and evidence suggests this mode of financial interaction is here to stay. The time is now to get on board or risk missing out on the opportunities inherent to cryptocurrency. But before we tell you why, let’s start with some basic information about blockchain, cryptocurrency and the DeFi landscape.

Cryptocurrency can offer investors diversification from traditional financial assets such as stocks and bonds. While there’s limited history on the price action of the crypto markets relative to stocks or bonds, so far the prices appear uncorrelated with other markets. That can make them a good source of portfolio diversification. By combining assets with minimal price correlation, you can generate more steady returns. If your stock portfolio goes down, your crypto asset may go up and vice versa. Still, crypto is generally very volatile and could end up increasing the volatility of your overall portfolio if your asset allocation is too heavy on crypto.

Just a few short years ago, cryptocurrency seemed to the outside observer an incomprehensible idea. How could this invisible, virtual form of currency carry any value in the real world? Even today, there are those with a controlling interest in the centralized financial markets who doubt the legitimacy of cryptocurrency. However, perhaps the reality which most drives home the actual value of cryptocurrency is the fact that a growing number of merchants—both online and in brick-and-mortar establishments—now accept Bitcoin and several other prominent tokens. In other words, it is now possible to walk into a store—look for the Bitcoin sticker on the front window or door—and purchase actual goods simply by transferring the requested sum to a merchant. You can do the same at a growing number of e-commerce websites as well. There are more businesses and establishments who accept cryptocurrency all the time, a fact which has attached actual, meaningful, real-world value to digital tokens. See more information on https://planetwired.com/.