SEO rules and best practices change every year so here are some SEO tips for best results in 2019. Last decade, “the year of mobile” became a kind of running joke. Every year, the experts predicted that this, finally, would be the year of mobile. Year after year. Until hype finally matched reality around 2015. Well, is this year the year of voice search? Once again, not quite. As Wright put it: “In my opinion, the ‘juice isn’t worth the squeeze’ yet for most companies when it comes to showing up in voice queries,” Wright said. “However, I think more companies will look into a voice optimization strategy next year. As I said last year, voice search is coming, it still just isn’t quite there yet.” Although voice search got lots of attention in 2018, Aleyda Solis, international SEO consultant and founder of Orainti, said voice search is just a piece of a bigger shift, from specific “results” to “answers” as part of a longer “conversational search journey.”
Topic clusters are a hot new SEO tool that many sites haven’t yet used, which is a pity, as search engines are changing their algorithms to favor content structured this way. Topic clusters involve changing your website structure to have single “pillar” pages acting as primary hubs of information. From this hub, each subtopic (or cluster) has its own page connected via link. Think of it like spokes on a wheel. Every piece of cluster content connects back to the hub, with the pillar page providing the primary anchor point for navigation. Both users and search indexers like knowing how pages are connected to one another at a glance. Pillar pages are a great way to structure your content to support this goal.
WordPress SEO tip : When you enter your keyword in Google, the first ten (10) websites that appear are your most fierce competitors. To clinch that elusive first position, you must beat them all. Do you recall that wise saying that goes like keep your friends close and your enemies closer? Take time to study your competition. Get answers to questions such as: Why does number one beat me? What do they do different? Are they implementing white hat SEO techniques that I might be missing? Perhaps they aren’t as good as you’d imagine – maybe their content is stale for instance. This could be your window of opportunity to get the ranking you deserve. Study the competition and beat them at their own game. A little competitiveness is awesome. Plus if the reward is better rankings, more traffic and ultimately better conversions, I’m up for the challenge any day. Are you?
Every year there are alternating calls that “SEO is dead” or “Link building is dead”. But in fact, even in 2019 backlinks will continue to play an important role. In 2018, Gary Illyes from Google said at a conference that the good old PageRank is still an important ranking signal for Google internally. And link power, or authority, is achieved via backlinks. In fact, so-called “linkless backlinks” may play an even bigger role in 2019. This consideration is based on the fact that Google can also consider mentions of websites or brands on other websites, although no direct link refers to the target page. Practical tip: For SEO 2019, you need to understand that link building via third- and fourth-class article portals or unmotivated guest posts will no longer work. Instead, you should invest in unique content that users enjoy consuming or sharing. You should also be careful with guest posts in general. Two years ago, Google warned against low-quality posts of this kind, so make extra sure you the quality is on point. A simple rule that you can also follow in 2019 when building links: Each time, think about whether the link to your page really offers the user added value.
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