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Jekyll takes your raw text files, which may be written in Markdown, if you like, and turns them into a robust static site to host wherever you want. It’s the engine behind GitHub Pages, which means you can host your blog on there for free. Making your blog with Jekyll avoids the need to work with technicalities such as databases, upgrades and so on, so there are fewer things to go wrong, and you can build something completely from scratch.
Local SEO has its own set of best practices. If not implemented in the right way, it will make things difficult and stops your site from performing well in search. For anyone wondering how local SEO differs from normal SEO, the former is all about building relevant signals around a specific location whereas the latter is the practice of getting higher SERP (search engine results pages) rankings for relevant keywords.
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