Leonard Ross or the growth of a real estate consultant? Leonard Ross is an established property developer in Auckland, New Zealand. Like many property developers, Leonard has seen his fair share of up and downs over his years in a boom or bust industry. Property development is not for the faint of heart, with the key to success as Leonard sees it being – maximise the ups and minimise the downs.
Before meeting with lenders, study and understand the ins and outs of the area you operate in. This will not only allow you to secure finance but also help you avoid issues down the line. It is a big mistake to go into a meeting without thorough knowledge of your project. Investors are likely to ask a lot of questions, which you will only be able to answer if you’ve done your research. It’s important to be honest about your experience and realistic about your goals. Be clear and transparent about the nature of your business and explain the strategies you plan to implement to achieve your objectives. This will ultimately help your case when you take your application to potential lenders. Property development can be a risky business, and investors will only back someone they trust.
Leonard Ross NZ real estate tips: Use CGI To Promote Off-plan Sales! In the current scenario, it is becoming increasingly difficult to sell developments off-plan. Buyers are particular about what they want and have many options to choose from. They would rather see the finished product than make their decision based on a plan. High-quality Computer Generated Images (CGI) can bring your plans to life. They help investors and potential buyers visualize the space better, even if it is still in the stages of initial development. Professional CGI artists work on architectural drawings to make them look lifelike. The process can be expensive, which is why some developers hesitate to use this tool. But top quality CGI can convince even the most skeptical buyers to find out more about your project. Besides, you will be able to showcase these images in many of your marketing collaterals like brochures, magazine articles and your website. Along with using CGI to show potential buyers how the building will look, offer added incentives for investing early. This way interested parties will be motivated to make a decision quickly to get the best price and avoid missing out. Leonard Ross is an established property developer in Auckland, New Zealand.
Gone are the days when a sleek website with a link on the homepage to “Invest Now” would bring you sales. Unless you have already established trust with your potential buyer through some other avenue, this is not likely to work. Purchasing a property is a big investment, so a simple call to action will not bring your results. It’s a better idea to design your website in such a way that it delivers value to your target audience. There’s a good chance that they are visiting it to find out more about your company. So use your site as a way to communicate your story. Have short write-ups about how your company was started, its goals and objectives, and the people who work there. Be sure to convey how you differ from other property developers and talk about what you uniquely bring to the table. Another great way to build trust is by showing past projects that have been successfully completed by your company.