Jim's Articles

Month: July 2023

Best rated video social marketing strategies from Eden Gelt

Posted on by John Concrane

Video social marketing guides with Edan Gelt right now: DIY Guide To Video Placement: In my last blog “Where Video Marketing is the King of Content”, I discussed the importance of creating video marketing to stay relevant online. While writing this blog series, I also created my own vlog “Minute of Marketing” as a how to DIY guide, sharing insights and examples of marketing initiatives. Depending on the type of business you own, your goals and the clientele you cater to will determine where you should share your video content. Find more information at https://edangelt.wordpress.com/.

GMB gives you the opportunity to publish offers, events, services and your product line to your listing and maps. This lets you engage with your searching audience in almost real-time. These local posts give you the power to engage with your customers in real time. Importantly, local posts allow you to broadcast your specials or any time sensitive announcements that can benefit you and your customers such as a flash sale. Monitor your progress through “Insights” – analytics provided by GMB. The analyzing feature lets you know how customers found you, where they found you, who asked for directions and who called. This will give you valuable information on how to craft your local posts, where your customers are searching and how, which will help you with any digital marketing needs. Tracking how your business is reaching customers and potential customers is important because by analyzing this data it will give you the tools you need to maximize your reach by the data.

Partner: Double your reach and budget by partnering with another complementary brand that targets a similar audience. If you engage with a brand that already has established trust with your clients, they are more likely to trust your brand. Make the most of your partnerships by finding businesses with similar but non-competing target markets and co-market. Be a Guest: Appearing on someone else’s platform, such as a podcast or blog, exhibits your initiative and your intelligence. Podcasts and blogs are all the rage and being featured on one gives you the opportunity to get in front of new clients. It also positions you as an industry expert. You don’t have to spend a lot of money to increase your brand awareness. Just try some of the tactics here to discover works best for increasing your brand awareness on a budget.

When posting, make sure to take advantage of the hashtags (Instagram allows for a maximum of 30 and I recommend you use each one to create a wider reach on your post) but each hashtag must be relevant to your brand and niche so it lands with the correct audience. Each social media post should always have a call to action, regardless of what platform you are using. This means you should ask your audience to share, comment or vote. The more engagement a post has the more likely the platform’s algorithm will kick in and allow you to gain a wider reach to new audiences with similar interests. Find additional details on Eden Gelt.

Video Marketing is the King of Content in 2020! Per the online site Hubspot, more than 50% of your clients/diners/shoppers want to see videos from your brand over any other type of media you are providing. It is projected that people will consume 100 minutes each day watching online videos in 2021. With the current pandemic, that number might even be higher. But you’re probably thinking, “ Edan, I am so uncomfortable making videos! What will I even say, aren’t they expensive? I just don’t know where and how to get started”.

Law of Reciprocity: In a book written by renowned professor and author Robert Cialdini, Influence: The Psychology of Persuasion, the “rule of reciprocation” states that if someone gives us something, we feel obligated to give something back. It is an inert tendency in humans to feel compelled to reciprocate when given a gift (whether it is a gift, act of kindness or unexpected free item). This means when we give something of value away free, our core consumer should give us something in return. This may equate to future business, a referral or brand loyalty.

In my last blog “Marketing and the Power of Free” and subsequent vlog, I wrote about the impact of giving away products and/or free services. By sampling or giving your product away at no cost builds brand awareness, increases sales and enhances your budget. But how does it work and why? Have you ever been to Costco and enjoyed the free samples? How often did you buy what you tried because you really enjoyed it? And if you didn’t buy the product, did you feel guilty? Maybe you even put the product in your cart and unloaded it a few aisles down. That’s just a sample of the Law of Reciprocity. The law of reciprocity says that when you offer something first for free and it is valued, people feel a sense of indebtedness toward you, thus in turn you then wanting to return the favor.

Let’s compare the data above to a home seller looking for a lawyer or real estate agent. Starting at the top of the sales funnel – you send out emails, advertise on Facebook, sponsor local events, hand out a card at Starbucks, or a potential client got your name from a friend of a friend. What’s the next step? It is highly likely they will search your name on Google. What happens next is up to you. For those in the real estate industry – Google, Redfin and sometimes Yelp are the keys to your future. Let’s start with Google. Find more details at Eden Gelt.

These are examples that have an obvious mechanism toward the building of trust. Consumers have long memories and acts like this will serve these companies well for years to come. But, there are more subtle examples. In the Philippines, the CEO of the McDonald’s operation in that country created a video. This video details the safety measures McDonald’s is taking to protect both consumers and their staff. This might seem like an obvious approach. However, at the same time other companies are portraying their staff as ‘heroes.’ This approach is being criticized for ignoring the fact that the employees are in as much need of protection as the consumers are.

Once you’ve decided what you’re going to feature during your segments – consider what is the most important thing you will be sharing about your business/service/product and say it right at the beginning of your video. For example – today, I’m going to walk you through a HydraFacial or I’m going to tell you about the new tenant law passed during the pandemic. Or, let me tell you about our fantastic chicken alfredo, water ride, marketing tip, new product, etc. Then take them on 1 or 2-minute journey. CONSISTENCY IS KEY! Once you’ve made your first video or VLOG (fancier term), you’re on your way but you can’t stop now. You need to generate content consistently. This can be several times per week, once per week, or even once per month. Just stick with it.

Premium custom office furniture supplier

Posted on by John Concrane

Top home office furniture manufacturer and supplier: The ergonomic purpose of office tables: Lastly, an office table can serve an ergonomic purpose. Sitting at a desk for extended periods can cause physical discomfort and even injury. An ergonomic office table can help prevent these issues by providing the necessary support and positioning for the body. An ergonomic office table should have an adjustable height, allowing employees to customize its positioning to their individual needs. It should also have a comfortable chair that supports the back and encourages good posture. In conclusion, an office table serves various purposes beyond its basic use. It can be functional, physically appealing, social, psychological, and ergonomic. By understanding these various purposes, companies can make informed decisions when it comes to selecting the right office table for their workspace. See extra info at China office furniture supplier.

The problems we encountered in the engineering project and the solutions we solved: On-site factory inspection: Buyers directly came to our factory to visit on-site, and conducted on-site inspections of the company and production workshops. Product design: The buyer himself does not have drawings, but just gave a few construction drawings of their office building. The architects and designers of our company designed and matched several sets of product plans for the buyer based on the product styles and office drawings selected by the buyer in advance. For the buyer’s reference and choice, it finally passed the buyer’s requirements.

Xusheng office reception table is a product designed according to the needs of office buildings. Our office reception desk has its own independent system, and can customize the front desk with different shapes, different functions and different materials according to the needs of buyers. The reception counter is the face of a company and an enterprise. It is not only a desk for receiving customers, but also a manifestation of a company’s corporate culture. Different styles and styles have company characteristics. This kind of “home away from home” feeling can give it its own company’s unique personality. Feel free to contact Xusheng reception desk manufacturers for high-quality office reception furniture!

How to choose good office furniture, what are the characteristics of good office furniture? I believe that everyone will have difficulty in choosing office furniture, that is, products that seem to be high-end are often expensive, and those that are cheap are afraid of poor quality. So what are the characteristics of a really good office furniture? The following points are essential. External factors: Exquisite workmanship,because the user or seller may not know much about the manufactured sheet, but the manufacturing process of the product should be seen at a glance.

Our best home office furniture collections products include office desk, office table, executive desk, staff desk, office workstation, computer desk, filing cabinet, meeting table, Hotel furniture, etc. Besides, Xusheng office furniture supplier is making great efforts to develop new modern home office furniture products to meet different requirements. Our Factory has own big production line, managing by a team of years experience leaders and professional designers. Our factory has rich experience in the high end office furniture industry. Discover extra information at https://www.xs-furniture.net/.

Our Factory has own big production line, managing by a team of years experience leaders and professional designers. Adhering to the business principle of mutual benefits, we have had a good reputation among our customers because of our perfect services, quality products and competitive prices. Selling well in all cities and provinces around China, our products are also exported to clients in such countries and regions as Southeast Asia, Europe, America, Middle East and Africa.

Eco baby diapers supplier right now

Posted on by John Concrane

Quality eco baby diapers wholesale provider: They minimize the risk of rashes. Because bamboo diapers are incredibly absorbent and have amazing moisture-wicking properties, they reduce the amount of moisture sitting on baby’s skin. This in turn lowers baby’s chance of developing a diaper rash, as this uncomfortable condition is often caused by prolonged exposure to moisture. They’re odor resistant. The combination of bamboo’s absorbency and breathability can lead to less foul odor. This is a major perk, for obvious reasons. See additional details at bamboo nappy.

Don’t Purchase Items That Exploit Marine Life : Certain products contribute to the harming of fragile coral reefs and marine populations. Avoid purchasing items such as coral jewelry, tortoiseshell hair accessories (made from hawksbill turtles), and shark products. Be an Ocean-Friendly Pet Owner : Read pet food labels and consider seafood sustainability when choosing a diet for your pet. Never flush cat litter, which can contain pathogens harmful to marine life. Avoid stocking your aquarium with wild-caught saltwater fish, and never release any aquarium fish into the ocean or other bodies of water, a practice that can introduce non-native species harmful to the existing ecosystem.

ECO BOOM Bamboo Toilet Paper, is made from 100% bamboo fiber which is super soft and ultra-sustainable. And our packaging is 100% recyclable and 0% plastic, making it ideal for environmental enthusiasts.ECO BOOM bamboo toilet paper manufacturer’s products no chlorine,pesticides, B.P.A. and fragrances, suitable for sensitive skin. Bamboo is the fastest growing plants in the world. Its growing speed is 30 times faster than trees, making it the most sustainable products on the market. In addition, the bamboo fibers are rounder and longer, making our toilet tissues smoother and stronger. The most important point is that bamboo can release 30% more oxygen than trees and absorb 35% more carbon dioxide than trees during its growth process.

ECO BOOM is an eco-friendly brand committing to making humans live healthy and are a professional baby diaper manufacturers and baby wipes supplier. We now have bamboo diapers, ecological diaper, eco diaper,plant-based diapers, bamboo baby diapers,bamboo biodegradable diapers,bamboo pants, bamboo kitchen paper, bamboo baby wipes and bamboo toilet paper. By using 100% biodegradable bamboo fiber, ECO BOOM nappies are taking one small step to sustain the planet. We believe a little change for the diaper would be a big change for the world. We believe that babies are the future of the world, in addition to life, the best gift we can give is to provide them a healthier growth environment, a greener planet.

ECO BOOM is so excited to bring our sustainable and biodegradable series to you! When you purchase ECO BOOM products, you get to help us create a ripple of hope for our precious planet. Through our brand influence, we believe ECO BOOM can spread the concept of environmental protection more widely. There is no planet B! Join us! Family policies are a mainstay of national public policies, and the most meaningful vehicle for governments to influence the living standards of upcoming generations. As part of achieving the global ambitions of the Sustainable Development Goals (SDGs), family policies play an important part in meeting targets across many of the goals.

Why You Need Bamboo Body Wipes In Your Life? If you’re yet to hear about bamboo body wipes and their benefits, we have all the information you need right here, and you won’t want to switch back to standard wet wipes! Whether you use wipes as a makeup remover, a body wipe, toilet paper, to stay clean or just feel fresh, ECO BOOM wipes can cover all of that with a single wipe! ECO BOOM wipes are the best alternatives to standard plastic, chemical-ridden wipes, and we’re going to tell you why!

The term “organic”, on the other hand, is used to indicate agri-food products derived from crops and farms that do not involve the use of synthetic chemicals and genetically modified organisms. All organic products must be strictly controlled and certified by bodies authorized by the Ministry of Agriculture. The term “eco-friendly” describes a product that has been formulated and developed in such a way as to have a low environmental impact. These are products that don’t harm the planet, use any plastic, are biodegradable and make use of minimum resources to be manufactured. See additional information at https://www.iecoboom.com/.

Luckily, modern brands have stepped up to the plate, developing eco-friendlier, disposable diapers that omit toxins and potentially red-flag materials. These brands are also far more readily available and affordable than the natural diapers of yesteryear, making them much more accessible to concerned parents. Parents can get great diapers that are truly absorbent and comfortable, all while keeping an eye toward the environment. They do come at a premium, though. Overall, these diapers are between 25 and 100% more expensive than traditional diapers, which might make them out of reach for many families. I’ve done my best to present you with a range of styles and prices, all with comparable quality. The major differences will be regarding cut, materials, and brand.

Top rated wall bending repair services Denver, Colorado

Posted on by Marie Poppins

Excellent foundation repair and replacement services Colorado Springs: When to Worry About a Wall Crack: Most cracks in walls are simply the result of your house settling and are nothing to be concerned about. However, there are some cracks that can indicate serious problems. If you see a crack that is wider at one end than the other, it could be a sign that your foundation is settling unevenly. Cracks that run horizontally are usually not a cause for concern, but vertical cracks could be an indication that your foundation is shifting. If you see any cracks wider than a quarter of an inch, or if you notice multiple cracks appearing, you should consult a structural engineer or foundation repair expert to check for possible damage to your foundation. In addition, be on the lookout for any cracks that appear along with door or window frame misalignment, as this could also be a sign of structural damage.

Helical piers are most commonly used to repair foundations that have been damaged by foundation settlement. Settlement occurs when the soil underneath your foundation loses its ability to support the weight of the foundation. This can happen for a variety of reasons, including: The soil was not compacted properly before the foundation was built. The foundation was built on fill dirt or organic material, which can settle over time. There has been a change in the water table, causing the soil to become saturated and unable to support the weight of the foundation. How are Helical Piers Installed? Installing helical piers is a relatively simple process. First, the area around the foundation is excavated so that the helical piers can be installed. Next, a hole is drilled into the ground, and the pier is inserted into the hole. The pier is then screwed into the ground until it reaches a depth that is adequate for supporting the foundation. Finally, a bracket is attached to the pier, and the foundation is connected to the bracket. See extra information on http://a3news.seomarketplace.net/press/2023/07/11/best-foundation-repair-and-replacement-company-denver-colorado/.

Is Poly Leveling Eco Friendly? Poly leveling is a foundation repair method that has been used for many years. This method involves the use of polyurethane foam to fill in any gaps or cracks in the concrete. Once the polyurethane foam has hardened, the surface will be level and stable. But is poly leveling eco-friendly? In order to answer this question, we need to take a closer look at what poly leveling is and how it works. Poly leveling is a popular choice for foundation repair because it is less invasive than other methods, such as mudjacking or concrete leveling. This method does not require the use of any heavy machinery or equipment, which means that there is less of a disturbance to the surrounding environment.

Look out for water. Most foundation issues are either caused by the result of water or are worsened by its presence. Thus, if you’re able to prevent water from accumulating near the foundation, you can avoid most issues. This is easier said than done, but constantly be on the lookout for the presence of water or moisture.

The tell-tale sign that drought could impact your home’s foundation is in the ground just around the exterior. If you see cracks in the dirt then the moisture from the soil has evaporated. Depending on how deep the dryness goes it can increase the severity of potentially necessary repairs. A homeowner can water their foundation but it may not solve the problem in its entirety. Is DIY even an option for repairing a cracked foundation? As materials, tools and instructions become more readily available online more people feel confidence in learning how to repair things like a foundation. The foundation around your house can be repaired or maintained by you with minimal tools in some circumstances. Doing some low cost repairs can help to fix leaks, cracks or areas of crumbling concrete or mortar. Those who are ready to tackle simple methods to repair their foundation can start with things that they can see with the naked eye. There are many repairs a handywoman can do for just a couple hundred dollars and a small investment of time. Small cracks from settling can be injected with a grout product that provides increased stability. A stone foundation could be painted with a waterproofing paint. I did this on the inside of the foundation wall in my basement, for example. More on that in a bit.

Looking for a bowing wall company in Colorado Springs? If you want an unbiased opinion on your home, have a structural engineer assess your home. Engineers have nothing to sell but their services, so they will only recommend what is necessary to ensure the stability and and safety of a home. The average cost is around $400-$500. There are several causes for the Foundation movement that occurs in and around your home. These causes are most commonly poor compaction, soil erosion and soil shrinking to expansion due to clay content. All of these causes are a direct result of the soil under your home and its temperature and water content. All of the solutions that we offer deal with eliminating or by-passing these causes.

Building construction solutions Mumbai 2023

Posted on by Marian Vasilescu

Construction contractors Hyderabad today: A pioneering spirit has led the Sattva group to transition through a course of natural evolution, into a cache of business verticals. From elegant residences with world class amenities, to colossal award-winning commercial spaces, cutting-edge IT parks, co-working, co-living, data centers, warehousing and education, the Sattva brand is a familiar sight in the metropolises of India and one that marks India’s mercurial rise in the world’s urban landscape. Discover more information at top real estate companies in India. What are the different types of properties offered by Sattva Group? Sattva Group offers a wide range of residential and commercial properties, including apartments, villas, plots, and commercial spaces.

Additionally, the Group has also introduced its latest residential project, Sattva Bliss. Located in Budigere in east Bengaluru, the project spans 3.3 acres and features three magnificent towers offering 1, 2, and 3 BHK apartments with breathtaking green views. With top-notch amenities, beautiful landscaping, and excellent connectivity, Sattva Bliss emphasises the Group’s commitment to building homes for all strata of society. The highlight of Sattva’s projects is connectivity, with almost all of them located close to metro stations.

Every one of its commercial properties, be it in India’s Silicon Valley Bengaluru, or in the fastest growing technology hub of Hyderabad, is created using advanced building materials and the expertise of leading engineers and architects who emulate global standards and have set new benchmarks. To give your business a professional setup and help it grow manifold, connect with Sattva. From retail units to world-class office spaces, a diverse range of commercial offerings to suit all business needs. Have a look at the portfolio of available commercial spaces in some of the most sought-after locations in the country.

The Group’s investment in Simpliwork, a flexible-office space player operational in multiple cities, highlights its focus on meeting the evolving needs of corporate clients. With an inventory of 30,000 beds, the Group’s investment in Co-live, a technology-driven co-living space provider, caters to the housing requirements of students and working professionals. Furthermore, Sattva Group’s foray into the data centre business reflects its forward-thinking approach to addressing the growing digital consumption in India. With two data centres already built in Mumbai and Bengaluru and plans to expand into Chennai and Hyderabad, the Group is well-positioned to tap into the rising demand for this specialised asset class.

When it comes to asset management, Sattva is trusted for everything under the roof. We provide a range of services that include integrated property management to large commercial and residential complexes, industrial parks and retail outlets. Our focus on standardizing processes and systems, combined with years of cutting-edge expertise and experience, has gained us a loyal customer base. To know more about our services, do get in touch with us.

The success of our commercial and residential interiors rests on two main factors – understanding our customer’s need and translating the most minute of those needs into satisfactory reality. Interior design in the commercial sector is driven by consumer demand, emerging technology and use of cutting-edge capabilities and material to deliver world-class environments that morph into spaces that inspire. The growing influence of sustainability and green-design are driving trends and reshaping interiors. We have a team of experts and design professionals who understand the customer’s changing needs and delivering the very best, in a time frame that has industry standards. From IT companies to leading business brands, and residences, we have a stunning range of interiors in our portfolio.

Sattva is also a leader in the space of rainwater harvesting. Runoff rainwater is harvested 100%, treated and reused. The surface runoff from paved streets, parking lots, sidewalks, podiums, roads and landscape areas, connects to the site storm water drainage network, allowing recharge of the groundwater table, with recharge pits available at appropriate locations. ETFE roofing technology used at the podium levels reduces the temperature by 4 degrees. Performance glass in the facade and glass windows ensures that the outside heat is absorbed and only 20% of the heat enters the building. Add to that, integrated facade lights and timer-based lighting equipment powered by IBMS software for a harmonious lighting effect. See more info at https://www.sattvagroup.in/.

Haircare products tips and tricks right now

Posted on by Amelia Whitehart

High quality natural cosmetics for hair recommendations: Your scalp needs specific attention when you are shampooing. To remove debris and grime that may have accumulated over time, gently rub it. You may make sure that your hair is fully washed from the roots by concentrating on your scalp. It is also crucial to think about how frequently you wash your hair. Depending on the moisture levels in your hair, aim to wash it every two to four weeks or as necessary. Your hair can maintain its natural moisture at this frequency while still being clean and revitalized. Read more information at https://nataliemochinsbeautyblog.com/2023/06/26/shampooing-natural-hair/.

With 3 modes of temperature control and an auto shut-off safety feature, this hair spa cap can come in handy in your weekly or monthly hair care routine. Designed with a high-quality plastic film, the cap is not only waterproof and anti-electric but also easy to use and maintain. With silicone heating and non-woven flame retardant treatment, it warms up your hair evenly to give you that gentle deep nourishment with every use. With this Q-Redew Handheld Hair Steamer, you can not only steam and condition your hair but also detangle and style your hair with ease. With coarse well-built bristles, this handheld steamer with multipurpose steam technology detangles your hair, stretches your curls, and adds moisture and volume to every hair strand as you run it through. Whether your hair is straight, curly, kinky, or coily, this handheld steamer works well for all kinds of hair.

Lather your nails with softening solution and gently push the cuticles back. Do not cut them; this is best left to the experts. Then brush each nail paying attention to the sides and the base of the nail. Rinse with water and then dry each nail with a towel. Cut your nails according to your preference and then file the tips to smoothen the edges. Finally, buff each nail with the buffer to give it that healthy looking shine. Beat dry skin the Natural Way Dry skin is embarrassing and painful; do you want to know how to make your skin supple and soft to the touch the natural way?

When your skin is dry, you’re more likely to get fine lines and wrinkles. Applying avocado oil which is enriched with vital Vitamins and antioxidants keeps skin hydrated naturally and also heals dry patches. Nothing can beat almond oil when you need vitamin E for the skin and hair care. Almond oil is the richest source of Vitamin E therefore; use this wonderful oil on the dry patches and dry skin before going to bed. It can also be used to lighten the dark circles under the eyes. This oil will do wonders when included in the anti aging skin care regimen. Almond oil also makes sagging skin firmer. You can also take off the eye makeup with almond oil.

Nettle’s cleansing properties help to clear toxins away from the body. This tea can reduce shedding and speed hair growth when taken internally. You can also use this tea topically as a rinse to improve the scalp and hair. Horsetail Tea. As the name suggests, horsetail tea can help to give you strong and shiny hair. Horsetail tea is also known as Equisetum, and you can drink it to reduce shedding and promote hair growth. Horsetail tea contains a high amount of silica, which helps to improve the scalp and create stronger hair. Also, try mixing the tea with growth-stimulating essential oils and massaging it into the scalp for added benefit.

Essential oils have been used for thousands of years in various cultures for medicinal and health purposes. Because of their antidepressant, stimulating, detoxifying, antibacterial, antiviral and calming properties, they are recently gaining popularity as a natural, safe and cost-effective therapy for a number of health concerns. There’s no wonder why, considering the high cost of healthcare bills and the side effects of conventional medications, adding such oils to your personal medicine cabinet and lifestyle can make a world of difference. This is especially true because essential oils benefits are vast and essential oils uses range from aromatherapy, household cleaning products, personal beauty care and natural medicine treatments. The particles in essential oils come from distilling or extracting the different parts of plants, including the flowers, leaves, bark, roots, resin and peels. In fact, just one drop of an essential oil can have powerful health benefits.

Exfoliate at a regular basis: Use a light scrub twice a week. This is necessary to remove the dead skin cells, clean the pores, get rid of the dirt and grime on skin and improve blood circulation. Don’t miss out the lips, neck and upper chest area when exfoliating. Make sure that you are gentle on the skin, otherwise you will end up with bruised and tender skin. Do not skip sunscreen: UV rays are particularly harsh in summers. The damage from them is not only in terms of tan, they can also cause pigmentation, uneven texture, fine lines, age spots, dull skin, and wrinkles. Therefore, a sunscreen of 40 SPF broad spectrum is a must for all skin types. Sunscreen is needed when you are indoors too. Set a reminder to reapply the sunscreen every few hours.

I overline my top lip slightly but keep the bottom one as is – that way my lips look more pouty but not too over the top. And I line my lips in a colour that matches my natural lip tone. Use your lipstick as a blush or an eyeshadow. Works every time. Use a setting spray in between your ‘layers’ of makeup for the most natural look. For example, I’ll spray it after cream products, powder products and at the end. Then gently push the spray in with a beauty blender – it will melt your makeup into your skin.

Exfoliation is an important step in your daily skin routine, more so if you want to keep it healthy and young looking. Microdermabrasion facial which is one of the methods of exfoliation, not only does it rid your skin of all the dead skin cells, but it also regulates blood flow to all over the face, which enables your skin to retain its soft texture. You can make your natural scrub at home by mixing walnut-shell powder with yoghurt to gently exfoliate your skin. In addition to this, the antioxidants present in walnut will also help remove excess dirt while also promoting a naturally radiant skin.

If you’ve ever wondered why there’s such a big emphasis on the difference between nighttime and daytime routines, it’s this: The skin is more permeable at night, meaning it’s more receptive to skin care products; however, that also means your skin loses significant hydration as you sleep. So if you want to make the most out of your beauty sleep, consider using your stronger actives in the evening, as well as applying a heavier, more occlusive moisturizer to seal it all in. So as you’re putting together your evening lineup, let’s assume you’ve washed your face thoroughly. Then apply your serum or treatment of choice. Most skin care experts recommend retinol or bakuchiol. “It’s the gold standard for anyone with blemishes or over the age of 30. Overall, retinol helps brighten dull skin by exfoliating at a cellular level, which results in glowing and smoother new skin. Not only does it help combat new wrinkles, but it also smooths out existing fine lines and wrinkles,” says aesthetic nurse practitioner Jennifer Izzarelli, MSN, CANS, N.P. “It also helps regulate oily skin and minimize breakouts. And, if that isn’t enough, retinol is proven to fade dark age spots, sun spots and hyperpigmentation and even out complexion over time.” Bakuchiol is the natural alternative that has been shown to have the same effects on the skin, sans irritation.

There are a couple of basic types of moisturizers, and each is meant to be used in a different way to retain water within the hair’s interior shaft. They can be distinguished from conditioners, which almost always incorporate some kind of moisturizing agent and are applied in the shower. Conditioners differ in formulation, and often offer additional benefits beyond just moisturization. As with conditioners, there are different types of moisturizers that can be thicker or thinner, suitable for daily use or not. Most people will want to apply moisturizer after shampoo, but the reverse approach can have benefits for those with exceptionally dry or frizzy hair. If you want to try this method, make sure you work your conditioner into the strands of hair, not the scalp. Don’t rinse it off but leave it in as you rub in your shampoo, allowing the moisturizer to protect your natural oils. Also, check manufacturer instructions for each product.

Plenty of people are familiar with using hair serums and oils during the day to protect from the elements, especially from sun exposure. Our hair often encounters any number of potentially damaging elements throughout the day, and many serums and oils can help combat that. However, as NatalieMochinsbeautyblog.com notes, nighttime is when our hair has the chance to repair. Natalie Mochins spoke with hair expert Erika Dawn Shear, who explained how beneficial hair serums and oils can be at night, too. “This eight hours of sleep gives our hair a break from heat, styling, and day-to-day health risks — the optimum time to use a reparative night serum,” Shear explained. Read more info on nataliemochinsbeautyblog.com.

Bread Hair-Mask was formulated with coily, curly, and wavy textures in mind, but all hair types can reap the benefits of this extra-creamy deep conditioner that contains a blend of nutrient-rich oils. The notably lightweight yet ultra-velvety emulsion pulls out all the stops to soften, strengthen, and moisturize your hair. Formulated to restore natural curl patterns and tight textures, Pattern Intensive Conditioner is jam-packed with nourishing, hydrating ingredients that define, revive, and protect. This award-winning formula of botanical oils coats to strengthen and define, while also preventing future damage.