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Excellent marketing recommendations 2021

Top SEO guides 2021? The Search Engine Scraper supports private proxies and has an in-built proxy testing tool. If you run too many searches from a single IP address, many search engines and other website sources will eventually throw out a captcha to confirm that you are a human or in the worst case scenario, blacklist your IP which will mean that your scraping is dead in its tracks. Our website scraping software supports private proxies and VPN software to allow seamless and uninterrupted scraping of data. We are presently working on the integration of public proxies to make your scraping efforts even cheaper. It is important to use proxies (especially if you are running the software on many threads) for uninterrupted scraping.

A Cost-effective Approach in Reaching Customers: It offers you a comparative advantage in reaching more customers with no cost when compared to Google AdWords and Pays Per Click, where you have to pay for ads to get results. It is especially valid for visitors and strangers in the area, since they can access your facility without much hassle. And you never know — they might turn out to be your most formidable clients.

Perfect targeting: with direct marketing, including direct mail marketing services, you can target people based on their unique interests and needs. Through A/B testing and analytics, direct marketing enables you to narrow down your audience and gain access to only those people who are willing to purchase from you. Quick turnaround: whether you choose an email marketing campaign or a direct mail offline campaign, you can rest assured that you’ll be able to experience an extremely quick turnaround time. Creating email campaigns online is super fast and easy. At the same time, commercial printers, like Preferred Direct, offer fast turnaround times thanks to the advancements in technology. You’ll be able to set up winning campaigns within days and boost your conversion rates like never before.

Local SEO is much the same as regular search engine optimisation, but with an added emphasis on the geographical component. Instead of trying to rank for general search terms related to the goods or services that your business is offering, Local SEO puts an emphasis on ranking for search terms that drive local traffic directly to your business. Local SEO will increase organic traffic for highly relevant search terms.

As a guest blogger, another advantage of being active in the community is that you get to receive insightful feedback from other contributors. When you talk about strategies, for example, other experts may tune in to share their own ideas through the comments section. As a result, you can further develop or refine your strategy with their suggestions in mind. To invite contributors to comment, try adding a call-to-action in the conclusion paragraph. You can refer to the end of this post to see how it works. Discover more information at https://mytrendingstories.com/rozer-smith/menswear-market-report-ccfvkk. Here are some general tips for keeping your pages fast: Use a CDN. Most sites live on one server in one location. So, for some visitors, data has to travel long distances before it appears in their browser. This is slow. CDNs solve this by copying critical resources like images to a network of servers around the globe so that resources are always loaded locally. Compress images. Image files are big, which makes them load slowly. Compressing images decreases the file size, which makes them faster to load. You just need to balance size with quality. Use lazy-loading. Lazy-loading defers the loading of offscreen resources until you need them. This means that the browser doesn’t need to load all of the images on a page before it’s usable. Use an optimized theme. Choose a well-optimized website theme with efficient code. Run the theme demo through Google’s Pagespeed Insights tool to check.

While no one can be exactly sure how social media impacts local SEO (e.g., when someone shares your homepage it doesn’t count as a new backlink the same as does a specific website linking to your homepage), but there is a definite connection. The more engagement on social media, the better local SEO will appear. That’s why we call it “social signals” rather than backlinks or citations. Just like with backlinks, it is about more than just collecting a set amount of likes and follows.

To some extent, Tumblr feels a bit like a halfway house between WordPress and Twitter. It offers more scope than the latter, but tends to favour rather more succinct output than the former. Decent mobile apps make it easy to submit content to a Tumblr blog from anywhere, though, and it’s reasonably easy to customise your theme to make it your own. Discover additional information at https://mytrendingstories.com/. Instant messengers are the latest communication trend. There are 1.5 billion people globally using WhatsApp on a monthly basis, followed by Facebook Messenger and WeChat. If you want to be where your audience is, enter instant messaging marketing. Most popular global messenger apps, based on the number of monthly users. Source: Statista. This type of digital marketing exploded over the last couple of years. People are much more likely to trust the information sent via a messenger (as if it comes from a good friend) than email or SMS that are vulnerable to spam. An example of messages from a marketing consultant Matthew Barby, sent via a Facebook bot. There are different ways how you can proceed with instant messaging marketing, from using them for customer support to updating your users about new posts on your blog. But just like with any other digital marketing type, before diving right in, I’d recommend that you develop a strategy first.

Top email and internet marketing advices right now

Premium email and internet marketing recommendations today? Starting from version 1.1.4, the Search Engine Scraper now supports public proxies. You can simply load your public source urls and the software will automatically scrape each url for proxies and then test them and remove non-working proxies. We provide a massive public proxy list inside the software so you do not have to worry about finding public proxy sources. The software will automatically test all the public proxies at specified periods and remove all non-working proxies for uninterrupted scraping. If you are going to be running the scraper using many threads, it is important to have either public or private proxies. Do note: public sources are free but they are less reliable and may be slower than private proxies.

Local SEO is more biased towards positive reviews; the more positive reviews, the better your page rank. The positive reviews also help in building your confidence and credibility with customers. Consumer behavior trends have shown a move towards the appreciation of customer reviews in making purchasing decisions. Apart from the positive reviews creating a buzz for your business, providing outstanding customer service can make the community sing your praises, and the praises might find their way into cyberspace.

It is important to maintain a good relationship with existing customers. Having a good rapport with your existing customer base helps in sustaining your business for a longer time. Happy customers are brand evangelists. 2020 has been labeled the year of direct digital marketing. Add to that the lockdown caused by the COVID-19 threat and you’ll find direct marketing to remain a top marketing channel that continues to enable both B2C and B2B corporations to foster relationships with their customers. If in the past companies used mainly offline direct marketing techniques, such as print ads, TV commercials, billboard marketing, or newspaper ads, today most direct marketing happens online. However, this doesn’t mean that some direct marketing techniques such as direct mail are dead. In fact, direct mail is stronger than ever before. Over 73% of US customers prefer direct mail over other marketing channels.

Local link building is the practice of working with other websites in your local area to link back to your site. In a general SEO campaign, link building efforts are typically directed towards getting high authoritative domains to link back to the site. While these links are very powerful and will make for a nice backlink profile addition, they are not always realistic for small to medium businesses. For instance, if you’re a local Roof Repair contactor, the changes of your website receiving a backlink from a high-authority is news site is very low – and, to be frank, a little fishy if you do. On the other hand, receiving links from local publications or news outlets is far more natural and increases your legitimacy within a local area.

Content writing and keyword research are crucial in developing the voice that will bring customers to your business. Guest posting offers wider opportunities for search engine visibility and lets an audience get familiar with your brand. Because guest blogs usually incorporate links to your own blog, using relevant keywords may pad your backlinks and make them more visible to search engines. Consider your keywords and content carefully before you have a guest blog writing service help you to write; to generate the best results, you need to make each word count. Find more information on https://mytrendingstories.com/trisha-hudda/global-screen-protective-film-market-research-report-wtjeiz. Keyword research is a critical component of SEO. There’s no point putting time, effort, and money into trying to rank for things that nobody is searching for (unless you just want to attract links). For example, say you sell software tutorials. It wouldn’t make sense to target a keyword like “how do i make the font larger in coffee cup html editor” because it has no search volume.… But while search volume is a reasonable indicator of traffic potential for this keyword, it can be misleading. This happens because the page ranking for the lower volume keyword is part of a broader topic, and gets traffic from other keywords. In other words, more people are looking for a coffeecup tutorial than a review. So, while search volume is a good way to filter for keyword ideas, always make sure to check estimated traffic to the pages that rank to get a better idea of true search traffic potential.

There are immense benefits to focusing on search engine optimization for nearby traffic. Depending on your niche and region, you could receive hundreds or thousands of monthly recurring visitors to your website by users who are actively searching for your products or services. These are HOT leads! While every business can benefit from a proper, robust, and balanced SEO campaign, the only question is how long a campaign will take and need to continue in order to outrank the competition on page one of Google and Bing. Do as much as you can on your own to lay a good foundation, then get serious with a campaign by the pros.

Open source software content management system Joomla is a popular choice among the blogging community. Powerful and flexible, Joomla can be used to build any kind of website or blog, with design features including the ability to create your own template and render HTML for objects/arrays of data. It also uses Bootstrap for perfect responsive designs. Similar to WordPress.org, Joomla is a self-hosted solution, which means you will need a domain name and web hosting to use it (although there is an option to create a site on launch.joomla.org) The Joomla community is much smaller than WordPress community, so there are fewer themes and add-ons than for WordPress. But there are still hundreds of templates to choose from, and extensions to add more features, to fully customise your blog’s design. Discover additional info on mytrendingstories.com. Instant messengers are the latest communication trend. There are 1.5 billion people globally using WhatsApp on a monthly basis, followed by Facebook Messenger and WeChat. If you want to be where your audience is, enter instant messaging marketing. Most popular global messenger apps, based on the number of monthly users. Source: Statista. This type of digital marketing exploded over the last couple of years. People are much more likely to trust the information sent via a messenger (as if it comes from a good friend) than email or SMS that are vulnerable to spam. An example of messages from a marketing consultant Matthew Barby, sent via a Facebook bot. There are different ways how you can proceed with instant messaging marketing, from using them for customer support to updating your users about new posts on your blog. But just like with any other digital marketing type, before diving right in, I’d recommend that you develop a strategy first.

Top internet marketing services and SEO guides 2021

Best internet marketing advices for 2022? Your website is the centre of your digital world, everything you do should lead back to it. This makes email marketing a perfect way to help drive traffic back to your website and specific landing pages. With interesting newsworthy content in your email marketing, make sure you have bold call to actions that encourage people to click through to ‘read more’ or ‘download’ via your website. Once on your website, good navigation will help keep a visitor on your website for longer and ultimately your goal of either purchase or booking a consultation for a service.

If you are running a home business, then you have to be apt in your game to ensure you do not lose the market share. This can be achieved by optimizing your online profile, so that you can be accessed from local searches, especially within your geographic locations. Better connectivity and the prevalent use of mobile devices means that as a home business, you have to take advantage of local SEO and the benefits it brings.

Build strong, long-lasting relationships with your customers: all direct marketing campaigns, such as email marketing or remarketing, enable you to build stronger relationships with your clients. Since you’ll be sending your targeted messages to very specific audiences, plus you’ll have the option to build your messages on the previous ones, you’ll be able to nurture your relationships with prospects effectively. Discover new customers: direct marketing allows you to find more customers interested in buying from you. Understanding your current audiences similar interests and character traits, you can target other customers with similar characteristics. You can thus expand your reach and possibly gain access to a new market willing to buy from you.

For maximum effect with location landing pages, each page should be appropriately optimised. Firstly, the content on each page should be constructed to be as informative and relevant to the location as possible, while still signalling to search engines the main purpose of it (the service). While it might be tempting to copy and paste the content for each location service page, creating entirely unique copy will prevent issues with duplicate content. Secondly, each URL should follow a simple pattern and structure to make it easy for both search engines and users to track. Finally, optimising each page’s title tags, call to action, and H1 & H2 tags will enrich each page with local strategic SEO.

Guest blogging is a great way to establish your authority in your niche. As much as possible, try to share practical tips that aren’t already found elsewhere. Leverage the opportunity to let them know what your company does and how it would solve problems. Also, be sure to instill your brand’s voice into every single post you submit. This will make your personal brand more recognizable regardless of where you submit guest posts. Some popular bloggers, such as Larry Kim, use a conversational and humorous approach to engage readers. They also avoid writing fluff while keeping sentences short and easy to read. Discover more information on https://mytrendingstories.com/rozer-smith/menswear-market-report-ccfvkk. Here are some general tips for keeping your pages fast: Use a CDN. Most sites live on one server in one location. So, for some visitors, data has to travel long distances before it appears in their browser. This is slow. CDNs solve this by copying critical resources like images to a network of servers around the globe so that resources are always loaded locally. Compress images. Image files are big, which makes them load slowly. Compressing images decreases the file size, which makes them faster to load. You just need to balance size with quality. Use lazy-loading. Lazy-loading defers the loading of offscreen resources until you need them. This means that the browser doesn’t need to load all of the images on a page before it’s usable. Use an optimized theme. Choose a well-optimized website theme with efficient code. Run the theme demo through Google’s Pagespeed Insights tool to check.

Make sure on social media that your business is as engaging as possible. Provide feedback to customers asking questions. Pose open-ended questions that encourage discussion. Have all the relevant links available for people to click through so that they have easy access to the main website. It’s certainly impressive to see a growing list of supporters on Twitter, Facebook, Instagram, and more, but it’s the engagement with your website links that will begin to move the needle in search results.

Medium is the brainchild of Twitter’s founders, and appears to be their attempt to do for ‘longreads’ what they once did for microblogging. The result is a socially-oriented place that emphasises writing, although within an extremely locked-down set-up. It’s a place to blog if you want your words to be taken seriously, and if you favour a polished, streamlined experience. But if you’re big on customisation and control, look elsewhere. See more details at mytrendingstories.com. Content marketing is a type of digital marketing that focuses on creating and distributing content for a target audience. The content aims at being valuable, relevant, and (ideally) consistent. Its ultimate goal is to drive a profitable customer action. The crucial part here is “valuable” and “relevant”. This is what tells content marketing apart from traditional spammy advertising. The target audience should want to seek the content out and consume it. In the broader sense, content marketing is part of every other digital marketing activity, be it social media marketing, SEO, or email marketing. Quality content should be the core of every other marketing activity you pursue. Some examples of content marketing include: blog posts, videos, podcasts, infographics, white papers, case studies, ebooks.

SEO company Boca Raton and affordable search engine optimization services today

The Boca Raton digital marketing agency and affordable seo packages 2021? Yes, I know the studies about how long-form content can engage visitors and attract backlinks. Let’s be real. Not all of your website content is (or will be) long. Don’t pad your articles if they already convey your messages – visitors are likely to stop reading. Write long when it’s appropriate and short when it isn’t. FAQ pages are a prime example. You’ve seen short FAQ pages that simply answer very basic questions (like questions about standard shipping and refund policies). Balance that short content with content that elaborates on a topic to provide more answers (think product uses, key benefits of services, capabilities, and a whole range of insights about what you’re selling). That mix of short and longer-form content serves your audience, and in turn, search engines.

67% of internet traffic occurs on mobile phones! Don’t lose that traffic simply because your website is not optimized for mobile use. Strive to be as accessible as possible. If someone searches on their mobile phone, they should be able to get the same information and enjoy a great experience as they would on a desktop computer.

By implementing local SEO strategies, you’ll have your local website show up in SERPs and enjoy several benefits including increased traffic, and improved online visibility and brand authority. But then you will get another question, Why Local search is important? 4 out of 5 consumers use local search to find what they look for; 50% of people who did a local search went to a physical store within a day.

As a small business owner, you should be focusing on keywords relevant to your niche. Using such keywords, you can reach out to a limited but more specific audience. For instance, if you sell shoes online, “genuine leather shoes” might work better than the most popular keywords for you. That’s because the competition for long-tail keywords or specific phrase keyword is relatively low.

Local SEO? No problem! This client is a local shop serving the tri-county area in South Florida. For them, it was vital to appear in Google’s 3-Pack in order to generate more foot traffic to their local shop. When we started working with them, they had nearly no local presence on Google. Today, their local business appears in Google’s 3-Pack for 27 different keywords. Our affordable SEO service allows our clients to be competitive, even against their larger competitors. Our SEO services start at $1,000/month and they give our clients the flexibility to expand our services as we help them become more profitable. While this may sound expensive compared to the $99 cheap SEO packages offered on Craigslist by shady companies, you have to honestly ask yourself: “who do I really want managing my small business marketing efforts?” Read extra information on top affordable small business seo company.

A website can get a lot of traffic with little or no conversion, which means that the site has not been well optimized and is getting a lot of bad traffic. By rightly optimizing your business with regards to your location, you get quality traffic that can be easily converted, resulting in sales revenue. Consumers increasingly engage in more individualized searches; the local SEO helps you optimize your site effectively to capitalize on such dimensions. It is essential to know that Google loves personalized searches, too. Hence it can be a definite pointer to reaching more customers. Such kinds of search results may be more localized, befitting your local SEO strategy.

Nobody wants to visit a page that takes forever to load. That’s why page speed is a ranking factor for desktop since 2010, and for mobile since 2018. Lots of factors affect page speed, including your site’s code, server location, and images. You can get a rough sense of how your pages perform using Google’s Pagespeed Insights tool. Just plug in a URL, and you’ll see a score between 0–100, followed by improvement advice. The issue with Pagespeed Insights is that you can only test one page at a time. Solve this by signing up for Google Search Console, and checking the Speed report. This shows you which pages are loading slowly on desktop and mobile, and why. Some of these issues can be complicated, so your best bet is to ask a developer (or technical SEO expert) to fix them.

GMB works by connecting you with people in your area. When searchers go looking for a service your business can provide, your listing will be active in both search and maps. Ensuring your information is up to date is crucial to the success of your GMB listing. If users receive incorrect or contradicting information, this will decrease the trustworthiness of your site. A tool offered by GMB that is constantly overlooked, is Google posts. Your GMB account allows your business to provide recent and relevant content to your listing to users searching your business. Google posts provide an opportunity to publish relevant and fresh content with insightful information to the local area. Find even more info at https://www.caemarketing.com/.

Affordable email and internet marketing recommendations working these days

Excellent SEO companies and email and internet marketing tricks 2022? Starting from version 1.1.4, the Search Engine Scraper now supports public proxies. You can simply load your public source urls and the software will automatically scrape each url for proxies and then test them and remove non-working proxies. We provide a massive public proxy list inside the software so you do not have to worry about finding public proxy sources. The software will automatically test all the public proxies at specified periods and remove all non-working proxies for uninterrupted scraping. If you are going to be running the scraper using many threads, it is important to have either public or private proxies. Do note: public sources are free but they are less reliable and may be slower than private proxies.

The increasing level of competition has meant that businesses are now looking for smaller target markets, where they can thrive. And making efforts to stamp their online presence in such niches. Hence, with knowledge of such ideals, your home business can optimize to increase visibility, depending on the local target-niche. From this, you are assured of gaining a competitive edge over other competitors who have not yet identified the smaller target market and are still grappling with the increased market competition.

It is almost impossible to not spend a day without coming across an email. There are emails for a lot of purposes. Be it for any purposes an email makes communication more authentic. Be it transactional emails or promotional emails, you can find emails for almost every purpose reaching your inbox every day. It is secondary that these emails are being read, but it surely succeeds in capturing the attention of the reader. Unlike traditional marketing ways, it is also easy to track the conversions in an email marketing campaign.

One of the simplest ways to get a positive Google review is to ask for it. If you’re in contact with local customers that are satisfied with your services, generally they will be more than happy to leave your business a positive review. Actively seeking out Google reviews is an effective yet easy way to improve your local SEO. Google My Business is one of the most underrated local SEO tools available to businesses. If you haven’t claimed your GMB listing, you’re missing out on enormous local and industry search potential. Furthermore, updating and optimising your listing; utilising GMB to its full potential allows your business to flourish with Google’s help and guidance.

One of the fundamental steps to a successful guest blogging strategy is picking the right websites. In addition to niche relevancy, you also need to look for sites that already have a steady stream of traffic. This will help you connect with people who are already interested in what you offer as a business. Always emphasize an actionable step when developing the page that you’re bringing traffic to. It should be related to the guest post you’ve submitted to the other blog. Otherwise, your link is nothing more than a disruption in your audience’s journey — a waste of time for them and a lost lead for you. Discover even more info at helpwyz. Nobody wants to visit a page that takes forever to load. That’s why page speed is a ranking factor for desktop since 2010, and for mobile since 2018. Lots of factors affect page speed, including your site’s code, server location, and images. You can get a rough sense of how your pages perform using Google’s Pagespeed Insights tool. Just plug in a URL, and you’ll see a score between 0–100, followed by improvement advice. The issue with Pagespeed Insights is that you can only test one page at a time. Solve this by signing up for Google Search Console, and checking the Speed report. This shows you which pages are loading slowly on desktop and mobile, and why. Some of these issues can be complicated, so your best bet is to ask a developer (or technical SEO expert) to fix them.

While no one can be exactly sure how social media impacts local SEO (e.g., when someone shares your homepage it doesn’t count as a new backlink the same as does a specific website linking to your homepage), but there is a definite connection. The more engagement on social media, the better local SEO will appear. That’s why we call it “social signals” rather than backlinks or citations. Just like with backlinks, it is about more than just collecting a set amount of likes and follows.

If the folks over at WordPress are to be believed (and they seem suitably trustworthy sorts), the platform now ‘powers’ almost a third of the internet. It’s easy to see why: on WordPress.com, you can rapidly create a new blog entirely for free, with a reasonable amount of customisation. Alternatively, most web hosts provide WordPress as a free single-click install, and more information on what’s possible there can be found at WordPress.org. Find additional info on mytrendingstories.com. SEO, or Search Engine Optimization, is the process of getting quality traffic from free, or organic, search results on the search engines (like Google and Bing). It’s important that the traffic you drive to your website is relevant to your industry. If you manage to attract a high volume of visitors searching for Macintosh computers while what you actually do is selling raincoats, the traffic will do you no good. SEO is one of the most important types of digital marketing. By optimizing your content for search engines, you can increase a steady stream of relevant traffic that will only grow over time. Without search engine optimization, people simply won’t be able to find you on the Internet. Some optimization techniques include: researching relevant keywords and including them into your website copy, optimizing your website titles, description and loading speed, building relevant backlinks.

Professional internet marketing tricks 2022

Affordable email and internet marketing guides today? Your website is the centre of your digital world, everything you do should lead back to it. This makes email marketing a perfect way to help drive traffic back to your website and specific landing pages. With interesting newsworthy content in your email marketing, make sure you have bold call to actions that encourage people to click through to ‘read more’ or ‘download’ via your website. Once on your website, good navigation will help keep a visitor on your website for longer and ultimately your goal of either purchase or booking a consultation for a service.

Local SEO localizes your home business when you add the location-specific information to the directory listing, such as the country, region, or town. Your company name, address and contact phone number also referred to as (NAP) should be consistent across all your local directory listings. With SEO, you are assured that you will be listed on Google My Business, which acts as an enabler in maximizing your home business reach to local searches. Additionally, you can get quality backlinks, and local people within your proximity can find you easily.

Improve customer loyalty: lastly, direct marketing campaigns, because they are targeted and relevant, make your company memorable. Strong campaigns can keep brands and products in the minds of customers. On the other hand, indirect campaigns that are just out there trying to capture the attention of potential customers will never have the impact of a direct campaign in which the customer is directly targeted. Most people check their mailing box several times a day, especially when they are expecting EOBs, collection letters, utility bills or medical bills. You can give them a pleasant surprise by leveraging the benefits offered by one of the best direct marketing techniques, direct mail.

Google reviews are a great way to showcase a business to the local market. Google reviews also play an important role in consumer decision making. Google my business reviews have a direct effect on search rankings, as well as consumer purchase decisions. Reviews represent an unbiased opinion about a business. The information is crowdsourced, from real people who have tried the services themselves. As such, it should come as no surprise that reviews are a factor in Google’s local ranking results pages. The more people are raving about your business, the more Google will take that as a sign of an authoritative and important website in your local area.

The sales funnel has always been a challenge for content marketers. By distributing content through popular blogs, you are immediately building your target audience’s familiarity with your brand. Thus, you are shortening the sales cycle for your products and services. Think of it this way: rather than waiting for potential leads to come to your site, you can introduce your brand’s value propositions in your guest posts. You just need to be smart when picking or pitching topic ideas for your guest posts. See even more information on https://mytrendingstories.com/andersonkevin/veterinary-electrosurgery-market-size-growth-global-forecast-gofayb. Nobody wants to see product pages in the search results for “how to make a protein shake.” Those people are in learning mode, not buying mode. Google understands this, which is why all of the top results are blog posts—not pages selling protein powder. The opposite is true for a query like “buy protein powder.” People aren’t looking for a protein shake recipe; they’re looking to buy some powder. This is why most of the top 10 results are ecommerce category pages, not blog posts. Looking at Google’s top results like this can tell you a lot about the intent behind a query, which helps you understand what kind of content to create if you want to rank. Let’s take a look at a less obvious keyword like “best eye cream,” which gets an estimated 21k monthly searches in the US.

It used to be that people found local businesses through the printed Yellow Pages directory (to our surprise, they still exist, lol). But in the 21st century, online directories have become the ubiquitous norm. We’ve all used Yelp to find good eats, and there are hundreds more online directories these days. These directories are termed “citations” in the SEO world and are said to account for >10% of local ranking factors. So you definitely want to be listed in as many of these as possible, and more importantly, to be accurately listed in each citation.

Medium is the brainchild of Twitter’s founders, and appears to be their attempt to do for ‘longreads’ what they once did for microblogging. The result is a socially-oriented place that emphasises writing, although within an extremely locked-down set-up. It’s a place to blog if you want your words to be taken seriously, and if you favour a polished, streamlined experience. But if you’re big on customisation and control, look elsewhere. Read more details at https://mytrendingstories.com/. Social Media Marketing (SMM): Simply put, social media marketing refers to the process of using social media platforms to attract traffic and attention. By using social media, you can increase exposure and build meaningful relationships with your customers. While everybody can benefit from SMM as a type of digital marketing, B2C and SaaS companies tend to get the most out of it. Social media marketing is all about listening to what your customers have to say, engaging in the conversation, and sharing valuable content. An example of a tweet from Andy Crestodina of Orbitmedia. Notice how he attracts attention by sharing valuable information (infographic), drives traffic to his website by posting the link and evokes discussion (53 comments!) Together, content marketing, SEO, and social media marketing constitute what is called “inbound marketing”. It is a marketing methodology that aims at attracting, engaging, and delighting leads. Some goals of inbound marketing include attracting users’ attention, driving relevant traffic to the website, and converting it into happy customers.