High quality web design advices by Adam McManaman? Digital marketing is any marketing effort that you make online, and it is an important strategy to work on to increase the organic traffic (number of clicks) of your website. Digital marketing is an on-going process that you must put constant effort to stay competitive in the digital world. Digital marketing is a big field to work with, but it can be roughly categorized into inbound marketing and outbound marketing. Inbound marketing refers to a marketing methodology where you attract visitors and potential customers in rather than outwardly pushing your brand.
Adam McManaman on web website speed : Keyword research is a critical component of SEO. There’s no point putting time, effort, and money into trying to rank for things that nobody is searching for (unless you just want to attract links). For example, say you sell software tutorials. It wouldn’t make sense to target a keyword like “how do i make the font larger in coffee cup html editor” because it has no search volume.… But while search volume is a reasonable indicator of traffic potential for this keyword, it can be misleading. This happens because the page ranking for the lower volume keyword is part of a broader topic, and gets traffic from other keywords. In other words, more people are looking for a coffeecup tutorial than a review. So, while search volume is a good way to filter for keyword ideas, always make sure to check estimated traffic to the pages that rank to get a better idea of true search traffic potential.
Pay-per-click is a model of advertising where marketers pay a fee every time people click on their ad. Basically, it’s the process of buying visits to your site, as opposed to getting them organically via SEO or other types of digital marketing. PPC is one of the types of paid search. It’s similar to SEM (search engine marketing) but can also include display advertising (cost-per-click based), and affiliate advertising. Affiliate marketing is one of the popular ways people make money online these days. If your affiliate program is successful, you might earn quite a decent passive income. Basically, affiliate marketing is a type of digital marketing where a person partners up with other businesses in order to receive a commission for the traffic s/he generates for this business. Imagine this: you put a link to an external website on your own blog or website. Every time a user proceeds to this external website and makes a purchase, you receive a commission.
Adam McManaman about Ecommerce : Photography is very important when it comes to selling online. We highly recommend (if possible) that you invest in professional lifestyle photography to visually (and emotionally) capture the moment where your products are in use. Fashion eCommerce sites, like Reformation, have successfully used their lifestyle photography investment to capture moments of people wearing their product. Another example is the travel industry, they capture the moment of people enjoying the sun, igniting envy and desire at the same time.
Also, provide them with minimum steps for account creation and easy sign-in and check-out from the website. The more information you will ask them to furnish, the higher their chance of moving away from your website. Being slow and having patience is not in the books of teenagers. Speed is the key for teens who expect instant gratification. Never test these teenagers’ patience as slow-loading, sluggish and frustrating websites will drive them away from your site.
At its core level, your website exists to help sell products and services. Make sure the site has high-quality images and relevant descriptions of everything you sell to encourage customer conversions. Website Design Tips: What’s Next? Now you know some of our favorite website design tips. But do you know who can enhance your existing design? We specialize in web design, SEO, Google Ads, and so much more. To see what we can do for your business, just contact us today!
SPA applications are widely used now, due to SPA’s ability to load only markup and data to dynamically render them on a single web page. Page speed is a crucial factor that costs you valuable traffic, as page load time affects Google ranking. SPA fits perfectly for projects with small data, any social platforms, or SaaS solutions where SEO ranking doesn’t matter. According to Statista, more than half of the global web traffic comes from mobile devices. How to make a mobile-friendly website or app? In two words, you should pay attention to pleasing the eye content, easy to read text data, and easy to navigate buttons and links that will bring the user to complete this or that action faster. Plus, Google offers an AMP framework that boosts page load times for your web pages on mobile. The utility of AMP we’ve already mentioned above.