Jeffrey Lane Romero or the climb of a SEO & digital marketing expert? I’m a marketer by day and co-founder of an agency called Octiv Digital. I am an SEO professional with a wealth of experience managing local and enterprise campaigns. I’ve also spent quite a bit of time crafting large-scale marketing campaigns for online retailers who use pay-per-click ads, product listing ads and other strategies. When I’m not spending my time as a Sacramento SEO and digital marketer, I’m a drummer, outdoors enthusiast (hiking, mountain biking, kayaking) and dad to three of the best rescue pups. Take a look around and drop me a line if I can help you with anything!
Jeff Romero is a SEO marketing expert and his education includes Courses included Internet Marketing & eCommerce, Marketing Management, International Marketing, Marketing Research, Advertising & Public Relations, Business Statistics, Business Writing and Strategic Management. Completed marketing research project for development and budgeting of new IT services for the David Eccles School of Business (2008) Completed trade marketing / brand promotion internship for Utah-based airline (SkyWest Airlines). Managed live Google Adwords campaigns and budgeting for local auto dealerships as part of semester project.
Jeff Romero about himself : After spending ~10 years in various in-house enterprise marketing manager roles and managing a pool of clients on the side, I am now the proud co-founder of a digital marketing agency called Octiv. We support key business decision makers with high growth marketing campaigns focused on improving their ROI.
Jeffrey Lane Romero SEO advices: Finally, for additional image optimizations, I turn to Smush. This plugin goes beyond what most optimization plugins do to compress images and even allows users to compress entire image directories within the WordPress library. While it is a paid plugin, it’s definitely worth it.
Octiv Digital — like the music term octave — started with the idea of getting it right for the customer and being fully transparent about marketing results. For local and small businesses pursuing online marketing strategies, we know there is a lot of overpromising and underdelivering from digital marketing agencies. We’re here to correct that and be as transparent as possible with you. Depending on where you are with your website / marketing programs, we’ll structure a proposal and figure out all of the bells and whistles to get you rolling as quickly as possible.
Jeff Romero, cofounder of Octiv Digital, agreed that brands and digital marketing teams need to focus on where the majority of their customers search, which is most likely Google. “However, it’s important to keep alternative search engine trends in mind, especially while reviewing Google Analytics data.” There’s a chance your brand could receive some relevant traffic on another search engine that’s worth looking into. “While there’s nothing wrong with ads, searchers are starting to feel claustrophobic when using Google search. Consumers are losing trust that the results are most relevant to them, and not who has paid the most for a better Google ranking,” said Kevin Geary, COO of Hamon Creative. “Given these changes, search engines like DuckDuckGo are becoming more and more appealing to the average searcher.” Find more details at Jeff Romero.