Category: Marketing

Carina Hatton’s top small business marketing advices? Carina Hatton about marketing for ecommerce websites: Though there are many advantages to owning your own business, the path to becoming an entrepreneur is not so rosy. And many of the problems affect the mindset of the entrepreneur. In this episode, you’ll learn why an entrepreneurial mindset is essential. Do not let your mindset hinder your success! Stay tuned! You may not realize that the years you spend trying to climb to the next rung of the corporate ladder are precious hours lost that you could be investing into building a company you truly love. Join Carina as she speaks with Sheila Yee on how to transition from a 9-5 job and start the business of your dreams. Learn how to make the most of your budget (no matter what size it is) and how much wholesale products really cost. How much should you mark up your products? You’ll learn just that in this day’s trainings from someone who has sold A LOT of products. BONUS: Find out what the best-selling price points are when selling online.

CRM sales software are very important in 2022 says Carina Hatton : The order form has been designed specifically to simplify the entire check-out process. It converts better than the typical stuff as it minimizes the drag. The templates you can find have been proven to be extremely effective by countless Ontraport ecommerce users over the years. But there’s more. You’ll also find upsell forms. Presenting a one-time offer to the customer is a great way to increase your average order value. The platform makes identifying the best way to do it a breeze. Then, all your customers have to do is click a Yes or No button based on whether they want to grab the special offer.

A slightly confusing interface is one of the letdowns of this software. It’s not user-friendly or smooth enough to be good for a first time user, adjusting to it may take weeks or maybe even months. However, if you have the time to learn its features, this software will come in handy in a variety of ways. Ontraport and Aweber are miles apart from each other. Despite being limited in features, Ontraport holds up well against Aweber. It offers more value for money, has superior integration features and it is easier to operate. Customizable template options are the only areas where the latter software has the upper hand.

Are affordable SEO services important? Carina Hatton thinks yes, and here is why : When you seek the help of an affordable SEO company, you should expect results. Results include increasing the organic traffic to your website. An affordable SEO company will also help in optimizing and redesigning your small business website, or elements of the site, ensuring optimum user experience. With one of our affordable search engine optimization packages, you will be able to achieve your business goals and objectives without a large initial investment.

By implementing local SEO strategies, you’ll have your local website show up in SERPs and enjoy several benefits including increased traffic, and improved online visibility and brand authority. But then you will get another question, Why Local search is important? 4 out of 5 consumers use local search to find what they look for; 50% of people who did a local search went to a physical store within a day.

Carina Hatton on SEO for small business: To gain trust and authority online, links are huge. This goes for inbound and outbound links. Search engines love seeing activity going both ways from a website. Of course, when focusing on search optimization we focus heavily on inbound links, also known as backlinks.

Service like Google Assistant and Amazon Echo are making our lives easier. Today, you can search for things on the web with the help of voice assistants. It wouldn’t be wrong to say that the future is in voice-based searches. A report by Gartner reveals that by 2021, businesses that are redesigning their websites to provide voice and visual support are expected to increase digital commerce revenue by 30%. Read more information at Carina Hatton.

Yes, I know the studies about how long-form content can engage visitors and attract backlinks. Let’s be real. Not all of your website content is (or will be) long. Don’t pad your articles if they already convey your messages – visitors are likely to stop reading. Write long when it’s appropriate and short when it isn’t. FAQ pages are a prime example. You’ve seen short FAQ pages that simply answer very basic questions (like questions about standard shipping and refund policies). Balance that short content with content that elaborates on a topic to provide more answers (think product uses, key benefits of services, capabilities, and a whole range of insights about what you’re selling). That mix of short and longer-form content serves your audience, and in turn, search engines.

Internet blog marketing advices with Sakkemoto? On them off chance that you appreciate convincing or composing hope to blog. While this is not something that will permit everybody to become quite wealthy there are a few bloggers from one side of the planet to the other who make agreeable six figure wages just from the promoting they get by contributing to a blog! This is a mind boggling field of cash in case you are capable and figure out how to track down a hot theme and can compose well. Make Money Online see how on sakkemoto.com! Discover even more info on financial freedom with blockchain tech.

Short form videos are already a popular digital marketing trend through the mediums of TikTok, YouTube and other platforms. In the future, there will be lot more of these platforms. People are bombarded with information and their attention spans often do not process all seen. Short videos with effects and features captivate and connect your audience instantly. Additionally, consumers nowadays tend to prefer authenticity. This means that videos replicating normal, everyday life as well as inviting audience participation are the most effective. Videos are also ideal to integrate with social media marketing strategies. Advertisements on social media increased to provide users with more convenient shopping experiences. Not to mention, social media influencer marketing is on the rise.

Literally BILLIONS of people are using social media, which means your business could be connecting with literally BILLIONS of people. Are you? Okay, billions may be a bit excessive for most businesses, but you get where we’re going with this. Meet the people where they are and message them all about your business. Social messaging is a huge platform for brands to get their name in front of the right people at the right time. They offer the personal touch buyers are looking for, too. Double win.

One could make the argument that trading and investing are the same thing. But they’re often differentiated, to a degree, by time horizons—traders are looking to make a relatively quick profit, while investors may only make a handful of changes to their portfolios per year. Nonetheless, day trading can be another way to make money with blockchain currency, just like it is with stocks or other securities. Day traders buy and sell assets within the same day, in order to try and score a quick profit. This is a risky strategy since it’s hard to know how blockchain currency values could change in any given day or overtime. You can start day trading on any exchange today; all you need to do is to sign up, buy some assets, analyze, and you’re all set. You can also start trading through an automatic trading platform like bitcoin profit which allows users to decipher the signals emitted by the trends on bitcoin and other blockchain currencies and start to perform successful small trader.

Another top tip is to remember that when you do include one-offs, such as holidays, don’t forget to subtract any regular spending. For example, say you normally spend £100 per week on food shopping and £30 on petrol, if you’re abroad for the week, you won’t spend this, so make sure your budget reflects this. What’s different about my budgeting technique? It’s often said “In debt? Do a budget!”, “Skint? Draw up a budget!”, “Wife run off with the milkman? BUDGET!” Yet while budgeting is seen as a solution, unfortunately most budgets are worthless. The main problem is that because they concentrate on a typical month, they massively underestimate your real spend, as this misses huge costs such as Christmas, summer holidays, new sofas or getting a new car. Broad categories like “motoring” make it too easy to forget the small expenditures that add up. Instead, “motoring” should cover MOTs, new tyres, petrol, insurance, breakdown cover and more. Hopefully the Budget Planner counters that by having nearly 100 separate categories. Find more info at https://sakkemoto.com/.

Best fruit and vegetables waste services provider? One of the most beneficial and simple processes one can do to optimize their store is to use retail video analytics. This activity allows the cameras that were likely already up to be used for an extra advantage. Important information like shopper flow, heat mapping, and route mapping will supply actionable data that can in turn be used to strategically boost sales. Also, our advanced AI technology will automatically exclude staff from data collection to ensure that they do not throw things off. Read even more details on people counting.

The level of flexibility and responsiveness provided by The Link Sales Modul is unmatched. No longer is there a delay between store feedback and adjustment. Now, problems can be tackled as soon as they arise. An underperforming zone can be identified in a day and be designated for redesign or special attention. This will stop certain sectors from lagging behind, as they will quickly receive the attention needed.

The Store, The Optimal Laboratory: In the retail industry, things happen quickly. Also when we test and pilot, the results of a physical change in the store is almost immediately visible. We do not have to spend years studying dubious hypotheses in unsafe laboratory environments before we arrive at valid results. It is possible to carry out relatively complex studies in a real environment, the store, and in relatively short intervals before we can draw two lines below the answer and conclude what sells the most. The fact that retailing in this way is the world’s largest and best laboratory is an advantage we make use of when meeting our customers.

The majority of businesses have an excessive product portfolio with too many commodity lines, high losses, and low rollover. A structured portfolio optimization releases capital and provides a much better focus on what´s important for the business. Most of our analyzes are based on the Pareto principle with the 20/80 rule. Through countless studies, we´ve seen that for most retailers 5% of the goods account for 50% of sales. By analyzing your portfolio of products you can find the price and amount of products that give the greatest gross profit and this finds a good balance between margin and sales. If you manage to find the right combination here you will be able to run more cost-effective, profitable, and time-saving. Find more details at https://linkretail.com/.

It’s rather normal for a grocery store to waste 50-60 pieces of bread a day. If one store reduces wastage of only 15 bread a day, it’s more than 5.000 pieces of bread a year. This is a significant number and saves both CO2 and cost. We have now managed to reduce bread wastage in grocery stores by between 30% and 50%. Digital ordering and real-time production estimates give the correct numbers of bread in-store at any time. Further, it becomes even better when the stores and the employees change their daily routines.

Professional CRM software reviews 2022? Ontraport is a powerful “all-in-one” marketing automation platform, but there are other Ontraport alternatives with greater performance and faster marketing automation capabilities. Let’s be honest. Running a business and making impressive, consistent weight loss results can be a struggle at times. A difficult balancing act?that requires time, patience, and a great marketing strategy. You and your team will fail at some point. You’ll wear multiple hats even. And you’ll try to quell so many metaphorical fires poking holes in your business processes with little to no success. Find additional information at ontraport reviews.

Designing Emails, Landing Pages, and Opt-In Forms : Apart from emails, you can use Ontraport to create landing pages and signup forms. But then get this – they don’t use different editors. Although these are varying types of marketing channels, Ontraport has consolidated their respective customization tools into one central editor. Consequently, the editing process for your emails is essentially the same one you end up using on your landing pages, as well as the accompanying website forms. That should save you the trouble of training yourself over and over again whenever you switch between the three. Now, when it comes to the actual creation process, Ontraport’s block-based editor allows you to begin from scratch, or proceed with one of its pre-built templates. Well, I guess you wouldn’t go for the first option because it sounds more tedious. Fair enough. But then again, Ontraport offers a host of building blocks to make your work easier.

Ontraport demonstrates its expertise when it comes to focusing on the needs of the users, it allows you to create focused campaigns in order to gain potential leads. The software helps you narrow down your leads by maintaining their data and letting you analyze and decide the kind of leads that will suit your business the most. The main focus of Ontraport is to deliver quality instead of quantity. Users can even make campaigns for regulating their messages and monitoring sales performances.

Lead Scoring: With lead scoring, you gain insight into the engagement level of your contacts. The more you see them engaging in your assets, the more point value they’ll have. It gives you an idea of what they’re most interested in. You’ll notice percentages showing up next to lead scores. Their purpose is to give you an idea of how important a contact’s score is. These are the scores based on the median. The way it works is that the median score gets 50% while the highest one gets 100%. The rest are then weighted to reflect the smaller range values.

How’s Ontraport any different? Turns out you’re right. We’ve indeed tried out a host of tools that supplement marketing automation with CRM. In fact, there are numerous options on the market. Mailchimp happens to be one of the most popular ones, along with ActiveCampaign plus SendinBlue. And yes, each of them is capable of both email marketing automation and CRM. But, here’s the kicker. While their email marketing features are pretty solid, the accompanying CRM functionalities are comparatively weak. In other words, they can’t possibly match up to dedicated CRM solutions. The best most of them can do is basic CRM.

High quality people counter services provider? One of the most beneficial and simple processes one can do to optimize their store is to use retail video analytics. This activity allows the cameras that were likely already up to be used for an extra advantage. Important information like shopper flow, heat mapping, and route mapping will supply actionable data that can in turn be used to strategically boost sales. Also, our advanced AI technology will automatically exclude staff from data collection to ensure that they do not throw things off. See extra info on shopper flow.

Likewise, places in the store that are doing well will also be properly registrated, allowing users to leverage them to drive as much sales as possible. The Link Sales Modul makes communication in-store easier. The software facilitates real-time dialogue with the frontline employees who run the store. Getting them the feedback needed to make their jobs easier, raise their performance, and boost the store’s bottom line. For those wanting a desktop build, The Link Sales Modul also offers a PC version of the software that performs the same function. Overall, the current realities of retail require daily monitoring and optimization. The Link Sales Modul is a tool that allows owners to gain an edge over the competition with its tracking capabilities.

We find out what’s the best placement for any promotion -or secondary placements as such. Measure Customer’s Attention: Which price poster works best -and what is the best placement to sell even more products. We do A-B testing in store and we use tools like Eye-Tracking to “see what shoppers see”. With our own software like Link Video Analytics and Link Places we go even deeper and help retailers with the “most impossible task” – and we love it. This is our passion! Consultancy on a broad basis is basically offered in Northern Europe. We do bigger projects out of the region.

Eye Tracking is a unique method for objectively measuring consumer attention and behavior in-store. This is done by using advanced high-tech glasses with a two-way camera, which is further used to show the shopper using the glasses in a “first-person perspective”. The Eye Tracker will register when the shopper’s pupil focuses on a specific object (i.e. a product or a poster) and will re-define this into data points which can then be aggregated for visualization and analysis of the data for several as many consumers as you wish to measure. By using Eye Tracking as a tool for consumer analysis, you will finally get objective answers to your questions, and remove “good intensions” and “subjective opinions” from the equation. Which products are most frequently noticed by the shoppers? How does the shopper navigate in the category/shelf? What share of the in-store communication gets actually seen by the shopper? Which products function as the “anchor” in the shelf and stands out from the rest? This, among several others, are questions you’ll get the answer to from an Eye Tracking study. Discover additional information at https://linkretail.com/.

Firstly, we’d like to talk about the fact that the average food wastage in Europe for a single store is around 60 bread daily; therefore, more than 15.000 bread is wasted yearly per store. That is to say, we need to emphasize that 1/3 of all food produced in the world is thrown away. Meanwhile, grocery retailers account for a significant share of this food wastage – and for the same reason, this is where we focus our solutions and resources to reduce this food wastage. As a result, we have already managed to reduce food wastage significantly in lots of stores!

Web development and digital marketing services with Steven Santarpia Consulting right now? Your next step will be to optimize lead generation and search for new ways to do it. You can start by gathering subscribers with the help of free subscription forms. This form allows you to get users’ email addresses, names, phone numbers, and other personal information for further communication. Create multichannel forms by adding links to your messengers. You can also collect subscribers using highly targeted display advertising with Google Ads. This service allows you to display relevant ads based on the user’s search history, which is called retargeting. Below is an example of such an ad, it is displayed because the user previously searched for copywriting courses on Google. Facebook is another great channel for growing your audience. It allows you to show relevant advertising in the Newsfeed and Messenger Chats based on the large amount of data Facebook collects about its users. Below is an example from the Masterclass ad based on the previous website visits. Find extra details on internet marketing. Social Media Marketing: Generate and manage top-level performing social media campaigns and develop an organic customer relationship. We’ll provide customized updates on Facebook, Twitter, Instagram, and Linkedin.

Steven Santarpia talking about Digital Marketing : Gives Competitive Edge: Let’s be honest, your competitors are already trying their best to excel in the market and capture the attention of the audience. What can set your branding apart from your competitors in such a fierce environment? It’s digital marketing. If you miss out on the opportunity of maximizing your brand visibility, then someone would take this opportunity. Businesses are getting smarter in terms of branding, due to the perks that digital marketing has to offer.

When someone visits your website or business, invite them to join an email subscriber list. With their permission, you can send emails about sales, special events, or product releases. Email marketing is often underestimated, and according to Lyfe Marketing, approximately $40 of revenue is brought in for every dollar spent on email marketing. The most important part of this digital marketing channel is that it should provide value to your audience. Offer them exclusives that they would not receive anywhere else, and you can build a mutually beneficial relationship that will increase brand loyalty. Now that we have understood the types of digital marketing, let us next look into the details such as when and how to use the different types of digital marketing.

Steven Santarpia is my name. I am president of Steven Santarpia Consulting. Steven Santarpia Consulting is a digital marketing firm located on Long Island, New York. The agency helps businesses find new clients with the use of online marketing. Our business is located in Greenlawn, New York and has been in business since 2016. We offer our digital marketing services to small to mid-sized businesses. We take great pride in our work product and our excellent customer service. Read additional details at stevensantarpiaconsulting.com.

What is Internet/Online Marketing? Online marketing, also known as internet marketing or web advertising, is a form of marketing that uses the internet to deliver promotional messages to customers through digital channels such as search engines, email, websites, and social media. Online marketing strategies include web design, SEO, email, social media, PPC, and other internet-related methods. What’s the role of internet marketing? Simply put, the role of internet marketing is to help your business reach, attract, and convert online audiences. Let’s dive into two separate goals you’ll have with internet marketing, as well as the necessary methods you’ll want to take to achieve those goals.