Category: Marketing

B2B outreach experts and methods from Viplove Bhojwani right now: Marketing: Social platforms are great for traditional marketing departments like advertising and PR, but you can always find newer ways to engage your audience via social. Everything from product launches to conferences and holiday campaigns can be run successful on social. Sales: Social media can be used to find real prospects, assist them in their purchase journey and acquire customers. That’s why social selling is now quite the popular term. By connecting your sales personnel with the right social media content, you could empower them to shatter their quotas. Human Resources: LinkedIn was originally known for being the ‘online resume’, that job candidates could use to get hired and businesses could use to fill positions. Today, recruiters also use Facebook and Twitter to share job postings and find the right hirees. Discover more information at .

Inbound Marketing is the preference of consumers nowadays. You might have heard people don’t like to be sold and inbound marketing is just that. It rather them feeling that they are being sold they feel empowered because you are educating them on all the levels. The consumer is smart and they have internet, they can search pretty much anything and they are more aware. Inbound Marketing is consumers preference and they hate all those irritating sales calls emails etc. If you want to succeed in any business today, Inbound will unlock the road. Ask to get an article published on another site that has a killer domain authority rank. Sites that publish content often have a program for contributed authors since they don’t typically have the staff to keep up with what they have to publish. And who better than you has the expertise in your industry?

Viplove Bhojwani has a diverse work experience in various roles and companies. They started their career at ERPINNEWS in 2014 as a Digital Marketing Manager, where they worked until January 2019. During their time there, they were also appointed as the Head of Content & Marketing, where they were responsible for developing digital strategies, managing the website, and improving the brand image. They utilized their expertise in SEO, PPC, and social media marketing.

Customization and Advanced Targeting Capabilities – LinkedIn Sales Navigator offers various customization and targeting features that, when utilized effectively, can enhance B2B prospecting efforts. The platform allows users to narrow down their searches based on specific criteria such as industry, company size, location, and more. By leveraging these features, businesses can precisely identify their target audience and tailor their messaging to increase the relevance and impact of their outreach efforts.

In 2016, Viplove Bhojwani joined MarketSquads as the Director of Sales and Business Development. They held this position until October 2020 when they became the Chief Executive Officer. They are currently still employed at MarketSquads. Additionally, in 2020, Viplove Bhojwani became a Business Partner (EMEA) at Experiment 27: Marketing for Mobile App Development Agencies. With their experience in digital marketing, sales, and business development, Viplove has acquired a diverse skill set that positions them well for future career opportunities.

Viplove Bhojwani obtained a Master of Business Administration (MBA) degree with a specialization in Marketing from Harvard Business School, where they studied from 2013 to 2015. They then acquired additional certifications and education from various institutions. In 2017, Viplove attended the HubSpot Academy and received a certification in Inbound Marketing. They also obtained the Content Marketing Certified certification from the same institution.

In the same year, Viplove Bhojwani completed a course in Email Marketing from the HubSpot Academy. Additionally, Viplove acquired several certifications from different online platforms. In 2019 and 2020, they earned certifications such as Learn LinkedIn Sales Navigator and Jonah Berger on Viral Marketing from LinkedIn, as well as Time Management Fundamentals and Professional Networking from Lynda.com. They also obtained various certifications in digital marketing, including Google Analytics and advertising on Facebook and LinkedIn. Viplove’s education history demonstrates a strong commitment to continuous learning and professional development in the field of marketing.

Let’s be honest, B2B sales can sometimes feel like trying to solve a Rubik’s cube while riding a unicycle – a challenge not for the faint of heart. But, what if I told you there was a tool that could make your sales journey smoother than a buttered-up slip ‘n slide? It’s time to pull back the curtain and introduce you to ChatGPT, the AI-powered virtuoso here to revolutionize your B2B sales experience. What on Earth is ChatGPT? Before you start scratching your heads and asking, “What in the world is ChatGPT?”, let me set the stage. Imagine having your own personal assistant, minus the coffee runs. Instead, it specializes in brewing up creative responses, pitches, and even whole conversations. It’s the genius lovechild of AI and language, designed by the boffins at OpenAI. And no, it’s not a robot sent from the future to take our jobs. It’s a tool that’s going to make B2B sales a whole lot more fun and fruitful!

Brand awareness marketing guides by Eden Gelt 2024: Another brand that is using a similar strategy is Nike. While a lot of the world is still reeling from the pandemic, Nike encourages people to ‘play inside.’ Again, from a company whose product lines are generally designed for outdoor use, this may also sound counterintuitive. But Nike is playing a clever game with an empathic approach. This approach does not lose sight of the brand’s main selling point. Check out the campaign here. It is this understanding of the situation, the ‘we’re all in this together,’ ethos that brands are increasingly turning to. Discover extra info on https://issuu.com/edangelt.

Enhanced Budget: Word-of-mouth marketing will increase your marketing budget, after all, your customers are doing your marketing for you! Have you ever seen a free Starbucks day online? It is picked up by the media, talked about amongst your target market and goes viral across social platforms. The buzz surrounding free can get millions of impressions for less than a paid ad. The goodwill created by delivering this experience will be tenfold.

So how do you use reciprocity to increase business? Service Business: Offer free advice and consultations. Lawyers can answer pertinent questions, realtors can provide a free staging appointment, medical professionals can offer a free assessment, a salon can offer a free bang trim, etc. Brick and Mortar Restaurants or Retail: Offer something to get people out of their door and into your store! A free small gift just for stopping in, a no purchase necessary gift card for dining, a free appetizer, or even a free experience. Recently, I received an offer from Gillette for a FREE Venus razor – titled “For Your Daughter.” That’s a $15 value, of course that made me get out of the house and go to the store, and we far outspent the value of the razor. Then there are free Slurpees at 711, Free Coffee Days at Starbucks and the list goes on.

When starting out you will need to choose a social media platform to broadcast your content and this means knowing your audience and where to find them. For example, if your audience is interested in the beauty industry and loves to watch hair and make-up tutorials then maybe podcasting isn’t for you and it would be best to stick with Instagram or YouTube. Business guru and YouTuber Vanessa Lau advises not to get caught up in “shiny object syndrome”, trying to launch your brand across a multitude of platforms and waste time pitching to irrelevant audiences. Two or three platforms suitable to your brand is adequate to diversify your content but also guard against stretching yourself too thin by managing too many social media accounts at once. Discover additional info on Edan Gelt.

This is where you decide what type of video content you are going to create. This depends on the type of business you are branding. Are you a lawyer? Feature yourself or maybe a client and speak to the value and/or services you provide such as closings, litigation, bankruptcies, etc. Since we are in a pandemic, possibly address the current landlord/tenant laws and how to mitigate them. Follow-up videos could explore samples of cases you’ve handled or complex transactions.

There is no doubt about it, 2020 is perhaps the most difficult year any of us has had to face. This year is also challenging for many of the world’s top brands. Top brands are now being forced to rethink their communication strategies. These leading brand strategies are now focused on communicating in trust, taking responsibility, having direct interaction and effectively communicating to consumers all while remaining empathic and positive.

Lead by Example: Testimonials on Google, Yelp and Facebook lend credibility to your brand. Ask your existing clients to write a review and share their experiences. Even better than written testimonials are those done in video format and shared to your Google page. Samples of your work or case studies can also be extremely helpful when closing a new client or attracting new ones. Case studies share how your product or service created value for someone else and samples of your work exhibits how you did it.

Similar to traditional SEO for websites, Google uses bots to serve search results. It is important to include keywords like “Chicago Real Estate Attorney,” “Orland Park Real Estate attorney,” “5013C Attorney,” etc. to your business listing is key – especially since your direct business website will be listed within your GMB page. Use these in the business description and each time you post a Local Post to your audience. Posting photos to your GMB is extremely important – in fact, businesses that have photos receive 35% more click-throughs to their website than those without photos and 42% more requests for directions from Google Maps. Read additional info at Eden Gelt.

Once you’ve decided what you’re going to feature during your segments – consider what is the most important thing you will be sharing about your business/service/product and say it right at the beginning of your video. For example – today, I’m going to walk you through a HydraFacial or I’m going to tell you about the new tenant law passed during the pandemic. Or, let me tell you about our fantastic chicken alfredo, water ride, marketing tip, new product, etc. Then take them on 1 or 2-minute journey. CONSISTENCY IS KEY! Once you’ve made your first video or VLOG (fancier term), you’re on your way but you can’t stop now. You need to generate content consistently. This can be several times per week, once per week, or even once per month. Just stick with it.

Posting videos on this social channel is great for professional B2B content. LinkedIn rewards videos content by sharing it with more of your contacts than traditional text or picture posts. If you upload video directly (natively embed it) versus linking to YouTube, you will reach an even larger audience. Here, you’ll want to upload your video directly to their platforms. You can boost your videos and/or run them as ads to get a larger reach but continue to post and repost your videos organically on your accounts. Even if you think your content is all business and not playful enough – get creative and don’t miss these channels as Facebook has nearly 2 billion users and twitter has over 300 million. For Facebook specifically, you can ‘pin’ a post to the top of your post. So no matter how many posts you create after that, this ‘pinned’ post will always remain on top.

Best digital marketing guides with Brian Houchins: Content marketing strategies will also evolve to become more focused and streamlined. The trend of content clustering for SEO, prevalent in 2023, will continue, signaling a shift from keyword-focused strategies to topic-driven content. This approach will allow businesses to build authority in their chosen topics, boosting their SEO ranking and visibility. One of the most significant benefits is the ability to deliver hyper-personalized experiences. With AI powering personalization and predictive analytics, businesses can understand their consumers at a granular level. This deep understanding allows companies to provide products, services, and messages that align perfectly with the consumer’s needs and preferences, increasing customer satisfaction and loyalty. Not only does this drive repeat business, but it also enhances the company’s reputation, which can lead to increased customer acquisition. Read extra info at Brian Houchins.

Internet marketing leverages digital channels, including email, social media, websites, and search engines, to reach your ideal audience. Unlike more traditional advertising mediums, such as print, the internet encourages two-way conversations between your business and your customer, ideally creating better long-term customer retention. There’s no avoiding it: internet marketing is critical for the success of your business in 2022 and beyond. But with all the gimmicks and tricks, it can be difficult to distinguish short-term wins from effective long-term strategies, which is why we’ve created an ultimate guide. Here, we’ll cover everything from marketing strategies to real-world examples, to ensure your business reaches the right people out of that four billion.

Why China dropshipping? China is the fourth largest oil producer in the world with the country having a production of 1.3 billion barrels in 2002. The size of oil deposits in China is not known for numerous oil exploration studies being conducted in the country. Despite China’s enormous oil production, the country is still oil-deficient and being the world’s largest oil consumer in the world, and the country relies on oil imports to meet its domestic oil demand. China has also invested in renewable energy which is seen as the new frontier in the energy industry, with the country being the top electricity producer from renewable sources. The country has numerous wind farms located in its vast territory as well as in offshore sites to harness wind energy which according to researchers from Tsinghua University, can meet the country’s electricity needs. In 2013, the total electricity output from wind sources amounted to 140 Tw-h.

Whether your dropship fashion, engineering items, or decorative pillows, customers will be able to periodically receive newsletters where you will notify them of the latest offers on your website, remind them of the products they liked, or simply send them material as an extra value. It can be difficult to get behind the camera if you are not very comfortable with video. At first, it might even take a long time. But you should know that more than 80% of internet users are on social media. In addition, visual content often generates a higher engagement rate. And even more impressive, 80% of people who said that they watched a YouTube video related to a product they want to buy said that they did so at the beginning of their buying process. These statistics prove that video marketing, which is really under-exploited in e-commerce, is nevertheless an effective strategy.

When your website gets frequently updated, fresh content and new sources of information are available for search engines. Because of this, the search engine’s web crawler will discover and access the updated content. This will improve your website’s indexability which means that you are in a position to achieve higher rankings with fresh content. Every time you update your website with new content or regurgitate old content, search engines take note of this, and as a result, when you check Google rankings of your website, you would see the change in your website position as well. Write content for the reader and not around your keywords. Do add meta tags, title tags, and descriptions, but do not forget to sound natural. Read extra information on https://www.xing.com/profile/Brian_HouchinsNewYork/cv.

500 million Instagram accounts use Instagram Stories every day, and we’re expecting to see that number rise in 2020! Because of this, Instagram has been innovating by finding new ways for brands to engage with their followers, in the form of different engagement stickers for stories.Instagram Stories stickers are a great way to encourage your followers to chat and share their opinions and experiences with you, which, in turn, will help create a loyal following that feels connected to your brand.

What is a Social Media Manager? A social media manager manages an organization’s online presence by developing strategies, producing great content, analyzing user data, facilitating customer service, and managing projects and campaigns. They are dedicated to your business’s social media marketing and establishing an online presence that’s focused on the goals of your company. They will ensure you’re getting consistent, authentic exposure on your social media channels while driving traffic, leads, and conversion. If some of the reasons listed below apply to you, it’s time to consider hiring a social media manager.

Brian Houchins on Digital Marketing : Social media marketing, for instance, works better for targeting your ideal target consumer base, demand generation, building brand awareness and prospecting potential customers. Pay Per Click (Pay Per Click) marketing ads, on the other hand, work better for serving your generated demand and capturing it i.e. where you know your product is wanted and when it is wanted, then you can roll out your ad’s to generate sales. Instead of jumping in without a plan, you must focus on establishing your main sales channels that are your money makers first. Once you have that place and have a stable stream of sales, you can then achieve the kind of revenues that enable you to expand your marketing funnel and add more marketing channels to your wider funnel. Your advertising must always pay for itself – setting aside so-called ‘loss leaders’, which are an exception.

Clixlo – Get More Leads & Customers: Manage your reputation! A cutting-edge reviews and reputation management software that empowers your business to elevate its online presence and foster customer trust. Intelligent Review Aggregation: ReviewGenius automatically collects and consolidates customer feedback from various sources. Sentiment Analysis and Insights: Our advanced AI-driven sentiment analysis engine interprets the tone and emotions behind customer reviews. Proactive Review Management: ReviewGenius’s intuitive dashboard allows you to respond promptly to customer reviews, address concerns, and showcase your commitment to exceptional customer service. Find even more information at https://www.instagram.com/my_clixo/. All-in-one marketing platform for small business. Over 25 tools in one software.

I had the best experience with Jaime we jump on a zoom and he helped me connect my website to my funnel, cause that’s a thing I did not know lol. He helped me link all the buttons to the right products and pages and helped me with my email automation and campaigns. I JUST LOVE Clixlo!! Thank you for making me feel like a TECHI rock star and having access to zoom calls to get all the kinks worked out that is AWESOME customer service. Thank you Jaimie!!

After being on line for more than a decade, I can honestly say I’ve never seen a program as smooth and easy as Clixlo. The fact that it has everything from email marketing to drag and drop funnels, is spectacular. It even includes some of the best Customer Service I’ve ever had. Clixlo is where I refer all of my Coaching students. Clixlo has literally everything I need and everyone is so helpful at making sure my course launched smoothly, highly recommend to anyone needing everything in one! I absolutely love Clixlo!! The templates make it so easy for me to build my course. Customer support is super responsive and has helped me every step of the way. I am so grateful to Jaime at Clixlo’s support. He has been so kind, so helpful, and very responsive. I highly recommend Clixlo.

Build your list & monetize it! A powerful and versatile solution for creating forms, surveys, and quizzes to collect valuable customer data with ease. With its user-friendly interface and wide range of customization options. Dynamic Form Builder: Design fully customizable forms, surveys, and quizzes that cater to your specific business needs, with a variety of question types, conditional logic, and design templates. Intuitive Reporting and Analytics: Access real-time insights and detailed reports to analyze responses, identify trends, and make informed decisions based on your customer data. Integration and Sharing: Seamlessly integrate DataGatherer Pro with your existing tools and share your forms across various platforms, ensuring maximum reach and engagement.

I have to admit, that at first, I wasn’t happy at all with my decision, but after clearing some things up with the Clixlo team, I can now say I have the course website I was hoping for. Dealing with Noemi in the customer service team was crucial to my satisfaction because she’s NOT a programmer and is able to understand the end-user better than a developer would. She bridges the massive gap that exists between programmers and the end-user so gracefully. Thank you Noemi! It’s been such a pleasure dealing with you and the Clixlo team is lucky to have you as an instrumental part of their team.

Optimized to get leads & sell! The ultimate marketing funnel page builder that simplifies the process of creating high-converting landing pages with its intuitive drag-and-drop interface. Drag-and-Drop Interface: Craft professional, visually striking funnel pages in minutes using a user-friendly interface. Split Testing Capabilities: Optimize your campaigns by experimenting with different headlines, images, and CTAs, and quickly identify the best-performing variations. 300+ Conversion Optimized Templates: Choose from a diverse library of pre-built, conversion-optimized templates.

Discover clixlo.com and see our features, pricing and the best $97 lifetime one-time offer as our competitors like Keap.com , Kajabi.com , Kartra.com , Clickfunnels.com charge $297 per month for the same services. Find even more details at https://clixlo.com/.

Excellent digital marketing courses by marketingspaces.co.uk: On weeks four and five of our Scale Sales Programme, we show our attendees how to choose the right marketing and sales activities for each stage of the pipeline. And how to make sure that they all link together smoothly so that your ideal customer moves through your marketing and sales pipeline with ease and pleasure. This design work is possible on weeks four and five of our five-week Scale Sales course because by then they understand who their target audiences are and what they need at each stage of the pipeline. Our attendees can then purposefully design their marketing and sales pipeline, building it up with marketing and sales activities that will work. That keep their ideal clients with them. We then put budget, resource and time requirements to these activities. Find extra information at marketing coaching.

Today with the help of a huge array of digital marketing tools and platforms, you can specifically target and prospect users whom you might not have been previously able to reach, using traditional marketing means. Furthermore, your efforts are no longer scatter gun, without measurable results, you can advertise to users who are more likely to be interested in your products and services and with some effort, be able to better encourage them to become your long-term, loyal customers, which ultimately saves you more in terms of marketing costs versus returns. You can leverage social media marketing to target specific audiences, based on many demographical variables, according to who you think are your ideal audience, such as basing messages and channels on their age, gender, location, interests and purchasing habits. You can also advertise on pay-per-click (PPC) marketing channels such as Google Search Ads, to serve advertisements to those who have shown interest in your products or services already, or to users who search for ‘keywords’ related to your business niche.

Natural referencing remains an effective strategy with optimal results for your dropshipping e-commerce. But you have to be patient and meticulous since it takes 6 to 12 months for you to notice the results. Whether you adopt a short or long term marketing development policy, SEO remains a central element that should not be neglected, otherwise, your sales will stagnate. Don’t just post standard and sometimes custom product descriptions. You should learn how to optimize duplicate product descriptions for search. Use detailed and inspiring information that enhances your products and makes visitors want to buy them. Especially if you are on a range of luxury products!

People who are familiar with your industry including your target customers will choose unique styles and wording to describe your services and products. This is where a combined UX — SEO strategy will work wonders. The UX designer has to ensure that the flow and content of the website are perfectly planned for the user. UX and SEO together work as a strategy when you keep finding improvements in it. Neal Taparia, who runs the brain training platform SolitaireBrain, suggests finding metrics to measure UX. “Keeping users on your site is an increasingly important SEO signal. Search engines want to know they’re surfacing sites that people want. We measure and optimize bounce rate for our solitaire games religiously because not only is it good for engagement, but it improves our search discovery.”

Why China dropshipping? China is the world’s largest economy based on purchasing power parity with a GDP of $23.2 trillion in 2017. In the recent decades, China’s economy recorded the fastest growth rate in the world with an annual average of 10% recorded over the past 30 years. China is the world’s biggest exporter of commodities, with exports amounting to $2.09 trillion in 2016. The Asian country also has one of the largest consumer markets in the world and is the world’s second-biggest importer of goods.

Some of the best content plans on Instagram come from experimentation! Testing out new forms of content can feel daunting on Instagram, especially if you feel like you’re onto a good thing and seeing good engagement on your current content strategy.But trust us: trial, error, and content experiments are key to being ahead of the curve and having a stronger strategy. For example, on IGbeast’s Instagram profile, we’d previously been using workdays as our core posting schedule. But with a bit of testing, we realised that Sundays were our best days for engagement as we were able to hold our audience’s attention for longer!

To attract new customers, you also need to maintain a powerful SEO presence. With 81% of shoppers using the internet for research before making purchasing decisions, it’s imperative your business is at the forefront of search for related keywords. Having a strong SEO presence also translates to more in-store purchases, as well — in fact, 78% of local mobile searches result in an offline purchase. Finally, it’s critical you spend time and resources on your business’s website design. When these aforementioned customers find your website, they’ll likely feel deterred from trusting your brand and purchasing your product if they find your site confusing or unhelpful. For this reason, it’s important you take the time to create a user-friendly (and mobile-friendly) website. Find even more info on https://marketingspaces.co.uk/.

All marketing campaigns are designed to achieve certain goals. Goals for a brand awareness campaign could be getting 30% more followers and increasing engagement by 5%. It’s the same for social media marketing. If you’re investing resources to creating impactful content, the goal would be to attract more followers and have them engage with your brand on your homepage. It’s pretty easy to see whether you’re hitting these goals and if you aren’t, it’s time to hire a social media manager.

However, the dropshipping model allows retailers to sell products without having to worry about sourcing for large quantities of each item. With a turn-key e-commerce storefront like Shopify and a dropshipping app like Oberlo, the whole process is streamlined considerably. The retailer can choose to contact the wholesalers by e-mail to notify them that their products are now being carried at the store. The rest of the process, such as importing product photos, changing prices and order tracking, can be easily done from the dashboard.

campaign URL builder management platform by CampaignTrackly in 2023: Tag 1, 10 or 100 links in seconds. Instantly add dozens of tags to as many marketing links you need in one go. Instead of processing a link at a time with spreadsheets or traditional URL builders, let our automated dashboard featuring a UTM link maker + flexible tag library + link shortener do the job for you. (Choose from our FREE home-grown shortener, Bitly, Short or Rebrandly). In addition to removing the need to build Google Analytics UTM code yourself, you can get marketing campaign insights from Google Studio in real time, using our handy templates. You can also use our platform to review individual campaign and link performance using our custom visualizations. Read more information on campaign link tracking. All-in-one: Easily orchestrate link tracking excellence – manage campaign URLs, shorteners, users, tag libraries, and conventions in one central place.

The Ultimate URL Builder & Link Management Solution for Your Marketing Campaigns

Weekly email updates will keep you up to speed on any progress and new campaigns happening in your account. You can stop emails at any time. Multi-Link Grabbing Chrome Extension: We now offer an enterprise edition of our Link grabber which enables email producers to grab, tag and auto-return tagged links into email with a click. No extra effort. Our deeper Google Drive integration enables you to add display images to your display tagging campaigns and even send all your links automatically to a Google drive document to save time.

For Analytics Pros: They say that 60% of your time is spent on fixing bad data. Dealing with disparate data from every digital campaign and having to constantly re-do, edit and reconcile missing, incorrect or duplicate custom campaign performance stats? It doesn’t have to be that difficult. That’s why you have us – we help you standardize link format and ensure tag conventions are enforced consistently. When your stakeholders have a robust, reliable and well-defined tracking link strategy that scales across users and campaigns – you will love the data you are getting and will save time.

We standardize your tags and store them for future use to avoid mis-spellings, broken naming conventions or tracking confusion. Tags instantly become available to use on your tracking link building dashboards. Standard and Custom Tags: Leverage our tool’s ability to pre-save a large library of both the standard UTM parameters, as well as any type custom tags, including CID, IAD, numbers & languages to drive effortless consistency. Have repeating campaigns that use the same combinations of medium, content, term, source and custom UTM values? Users can save even more time with pre-set tag values combined and saved as Tag Templates.

Marketers today promote thousands of digital links across multiple channels and places. They need to be able to track their efforts in a scalable and effective way. Measuring the campaign-level impact at the brand, vendor, channel, placement, and asset level needs to be well orchestrated and governed to ensure data accuracy drives optimal budget and engagement decisions. Getting timely insights on the spend and impact of a Social Media, Email, or any other channel shouldn’t be a convoluted and tedious process. Discover extra information on CampaignTrackly.

SalesForce: Integrate your Campaign Object with multiple fields – receive and send info to/from CampaignTrackly with an automated mapping that requires zero manual effort. Integrate CampaignTrackly with HubSpot both ways, plus build trackable links right in your email environment without ever leaving it! Automate the way you build UTM tracking links without leaving your email platform – no manual work, copying or pasting! Just right-click and go! Now we have also integrated our email UTM builder with Active campaign, so you can build trackable links without leaving your email editor for this platform as well! The CampaignTrackly API is available to all paid subscribers for an additional fee. Please contact us at support@campaign-trackly.com to discuss pricing, features, and customizations.