Category: Marketing

Press release coverage service! Lister AI: The AI-Powered PR Pitching Service. Lister.ai is a new press pitching tool to get your company featured in articles and publications. Lister uses a combination of artificial intelligence and machine learning to generate targeted lists and pitch them with the content of each client. Their speciality is to handle your campaigns and simplify your pitching process by supplementing your PR activities, Reach thousands of blogs, build your media lists and make necessary submissions to publications and journalists, thus increasing your PR.

How Does Lister Work? First, you submit your brief to them and details of what you require. They then build up a necessary list in your field of work and try to reach them and pitch your ideas in the simplest way. Once the results are in, they generate a report and give it to you. A client’s vertical means the field or the industry in which the client’s work depends on. For example, if the client’s company is a technology brand, the list would contain all the top-notch journalists and publications in the technology sector, and so on.

Each event that we’ve mentioned is newsworthy enough to command attention and put you and your business into the spotlight for a certain period of time. While the effectiveness of press releases can be difficult to measure, given that you can’t know for sure how many journalists have actually picked up your story and how many people have purchased your products as a result of this increased exposure, it’s safe to say that this type of content can be used to refine your message, get ample press coverage and explore an easier path to convince your potential buyers that what you’re selling it worthy of their attention, time and money.

Lister.ai artificial intelligence systems use WIP machine learning matching, using a knowledge graph of data to generate matching lists. The result is multidimensional clustering of relevant keywords, ending in bi-partite matching. Sounds complicated? It is! Lister.ai is quite the powerful tool! Find out more about that on lister.ai. What Is A List And How Does It Help Me? Lister lists are generated lists of press outlets that match your companies verticals and niches. The lists is generated using artificial intelligence matching, based on several key touchpoints. See extra info on Get press coverage in over 800 press outlets.

Who doesn’t like healthy competition? A list of possible competitors is necessary to ensure that you are doing better than them, along with keeping tabs on what is in trend. Lister use : Publication keyword and content matches enable you to come up in search history as often as possible so that your potential clients or investors can tap into your company and view your pitch online. Once they finish building the list, they identify each publication and manually submit each pitch to every submission page so that no error is made.

Good press releases can spread far and wide. A while back, I talked about the importance of targeting smaller local media outlets. One of the reasons I gave is that most major media outlets get a significant percentage of their stories from local media outlets throughout the world. That’s how the news industry works. One reporter picks up a story, and then it spreads from one publication to the next.

Our Lister.ai Review : Lister.ai follows the trend of artificial intelligence in the world of marketing, with an interesting focus on PR and press – something that has not seen a huge amount of innovation in terms of pitching – a generally old-school industry, very ready for disruption. We asked for a few reviews of Lister from some recent users, and the feedback was generally excellent. The service generated a number of large press articles. One crowdfunding campaign on Kickstarter and Indiegogo said “Lister.ai is a really powerful way to generate press coverage, we secured coverage in 30 publications, ranging from small niche blogs all the way up to large press outlets. I’d highly recommend Lister.ai”.

Their reporting medium is a collaborative google doc so that they can provide you with live updates on your pitch submissions. Lister AI has three payment packages, and you can choose the one which best suits your needs. Overall, the service seems to be a great solution for generating press coverage for a fraction of the cost that a PR Agency would charge. We’re looking forward to seeing the product develop further. Find additional info on here.

Search engine optimization and web design strategies? Crowdfunding is the modern way to fund your idea. From the sublime to the ridiculous, crowdfunding was the secret to bringing everything from fidget cubes to meat soap to market. Crowdfunding websites work by taking ‘pledges’ of different amounts from lots of people, in order to hit the target amount needed to produce the product. Popular crowdfunding websites include Kickstarter and Crowdcube.

WordPress offers some of the easiest multimedia management, with a library that saves your files for however long you need them. Plus, you can upload all your necessary items via drag-and-drop, which is efficient and saves you from having to come up with creative or descriptive temporary file names. WordPress media upload screen allowing users to drag-and-drop files or to select files from folder. Adding files to your multimedia library is super simple in WordPress. WordPress also nails user management, allowing you to have various users with multiple permission levels. They are Admin, with full access, Author, who can only write posts, Editor, who can access content and pages, and Subscriber, who can only manage personal profiles.

eCommerce answer: Volusion has been around for almost two decades, having been set up in Texas over in the US in 1999. The company touts its platform as being an “all-in-one e-commerce solution”, and offers a free 14-day trial (no credit card required). As with other e-commerce platforms, users are offered a variety of templates from which to choose, and can also customize templates if they so wish. Should a more complex design be required, Volusion offers a custom design service that can incorporate branding and a firm’s social media presence. The platform provides the site and product management tools you’d expect, marketing functionality for SEO, social media, and affiliate outlets, along with emails and order management functionality for fast order processing, accepting payments, tax calculations and POS integration.

Just about everyone is using their phone to browse the internet these days. And if you really want to tap into the massive opportunities of mobile search, then you really do need to prioritize optimizing your web site so that it looks good on a mobile device. If you are into web development of space, then you are probably already familiar with WordPress and similar content management systems, but for those who aren’t, WordPress is a super awesome, feature-rich and extensible CMS that lets you build mobile responsive websites without having you to write a single line of code. Find a few more details on this listing.

As an experienced web development team, we always recommend to use WordPress in order to create an affordable website. In other words, when you have limited budget to build your website, you must use WordPress. Why WordPress? WordPress is free to download and use. WordPress developers are available at affordable charges. There are thousands of free & paid plugins to use with a WordPress website. WordPress framework is SEO-friendly so you have higher chances of ranking on search engines. Most of the WordPress themes are responsive & SEO-friendly. Just to give you an idea, when you choose WordPress for your website development, you can build a website for as low as $1000 however if you choose custom coding, you may end up laying few thousands of dollars for just creating a basic website.

Internet marketing advices: Generating social media shares is one way to exponentially extend your online reach. The more shares your branded content gets, the more shareworthy it’ll be in the eyes of your audience. If you’re submitting a guest post to a blog with plenty of social media activity, then shares should come naturally once your content gets published. To get the ball rolling faster, consider embedding highly shareable content in your guest post. Infographics, for example, can help you get 3x more engagement in social media than any other type of content.

Often, a simple approach as is staying on point and doing away with all the fluff and bluff could be all it takes to make your content twinkle in the eyes of your audience. Doing this creates the impression of being the go-to person for concise and on-point content as opposed to being the jack of all trades who is a master of none. Core content refers to content that both appeals to your target audience and relates to your product/service offerings. If it only appeals to your target audience and doesn’t tie well with what you’re selling, or vice versa, then it is not core content. Your focus for production should be content that fits the tag of the core because they’re invariably what will pull in revenue.

Many businesses make the mistake of not going through with promises made to customers on review pages. Invariably that will sow a seed of discontent and mistrust in the mind of the consumer. But imagine what happens when a client registers a genuine complaint and sees it attended to; yeah you just earned yourself a loyal client who knows you care about his or her satisfaction. See even more info on Digital Marketing Strategist.

Everyone knows that workforce demographics are in a constant state of change, but one trend that holds true has centered around communication. With each generation, employees are caring more and more about how their employers treat them and speak to them both inside and outside of their immediate work environment. This can be seen not just through internal branding initiatives and workplace culture, but also in the increasing attention being paid to work/life balance and overall lifestyle quality. People are working much differently today than they were just twenty years ago, and they now care about collaboration, feedback, and transparency more than ever before. All of this aligns with internal communication, which is now front-and-center when it comes to reaching work-related goals on a personal and organizational level.

This level of exposure can be helpful in reaching your target audience. Contributing a quality guest post to a popular blog in your niche may get your target audience’s attention and send their traffic in your direction. Social media presence is one of the leading content marketing methods that attract customers to your business. Guest blogging can boost the number of eyes that see your content and help deepen your pool of followers. Often, guest blogging enables you to link to your own social media platforms in your contributed piece. You’ll want to make sure you work closely with your guest blog writing service to ensure your content is shareable and useful to an audience to gain a larger social media following.

Dario Sipos is a Digital Marketing Strategist, Branding Expert, Keynote Public Speaker, Author, and Business Columnist. When you have online influence, you have the ability to transform minds, behaviors, and outcomes. Dario will help you be an influential presence on the internet, which you are meant to be, so that people respect your opinions, trust your judgment, and listen for your voice above all others. Find extra info at here.

Purchase Instagram followers recommendations: So whether you’re trying to break into the influencer circle of your niche, or just want to breathe a little life into your dried out account, free Instagram video views can totally help you take your Instagram game to the next level. One moment you’re nowhere to be found, and then the next thing you know, a whole snowball effect kicks off, and your video starts showing up in the explore feed as well as across the recommended content lists of your followers’ network. In addition to this – most people on Instagram tend to judge the quality of your content by the number of likes and views it gets.

So which hashtags should you use? Just like with Twitter and other social sites, users on Instagram use certain hashtags over others. If you use popular Instagram hashtags within your photos, you’re much more likely to reach new users and be discovered. If you looked at the list above and said, “But none of those apply to my products or brand”, you’re likely correct. Using hashtags is one thing, using the right tags is a completely different thing. Popular tags like the ones listed above will likely net you additional engagement and likes, however they will not lead to increased long-term engagement, new interested followers, and most importantly, sales.

One of the best kinds of comments you can get on any social media post, not just Instagram, is a comment where one user tags a friend. Not only do these comments contribute to your post’s engagement, which in turn makes it favorable to the Instagram algorithm, but each tag brings you a new audience member who arrived through a recommendation and who you could potentially win over as a follower. One way to encourage this behavior is by posting relatable content that begs for 1:1 sharing (e.g. A gym meme that asks you to tag a friend who skips leg day). But a more reliable way to get your audience to tag their friends is by running a giveaway that encourages your audience to tag a friend and follow your account. For extra details browse this site and obtain Instagram followers.

If you’re looking to get more followers on Instagram, it’s time to let your audience in. Instagram used to be all about the visuals – a cohesive aesthetic, high-quality photography, and on-brand images were a must. But the biggest trend for 2020 is authenticity, with long-form captions that allow your audience to learn more about you, your brand, and your mission. In fact, according to influencer research by Fohr, the average caption length has more than doubled since 2016. And in 2020, our feeds will be filled with an average caption length of 405 characters – which averages out to be 65-70 words!

Authentic content was a major trend for 2019 — and it’s set to become even stronger in 2020! We’re seeing tons of brands and businesses getting on board and showing a more honest, real, and vulnerable side to their brand and business, and getting huge engagement returns from it! A high level of authenticity can go a long way in building a stronger connection to your audience. When you can showcase the good with the bad, the struggles along with the wins, your brand will be more relatable to your audience. By switching her thought process to “caption first, and image second,” it allowed Sarah Nicole to be more journalistic in her approach, while being able to share more vulnerable and authentic moments of her life with her followers.

Web development in Manchester: It’s surprising how many small business owners don’t know much, if anything, about Google My Business. A Google My Business listing done the right way can have a significant impact on local SEO relatively quickly. In fact, one study shows a GMB listing accounts for 25% of a website’s ability to rank locally. It doesn’t take long to complete the profile, and even if it seems like basic information, it helps optimize local SEO very well.

Content marketing is a type of digital marketing that focuses on creating and distributing content for a target audience. The content aims at being valuable, relevant, and (ideally) consistent. Its ultimate goal is to drive a profitable customer action. The crucial part here is “valuable” and “relevant”. This is what tells content marketing apart from traditional spammy advertising. The target audience should want to seek the content out and consume it. In the broader sense, content marketing is part of every other digital marketing activity, be it social media marketing, SEO, or email marketing. Quality content should be the core of every other marketing activity you pursue. Some examples of content marketing include: blog posts, videos, podcasts, infographics, white papers, case studies, ebooks.

No matter what size your business is, SEO is crucial for all types of online businesses. It is intended to keep the search results fair- the higher you rank in results pages, the more traffic your website generates. Apart from this, SEO is also accountable for improving user experience. Hopefully, the tips mentioned above will help you improve your SEO to a great extent.

Local link building is geared towards getting relevant links based on the locality of the business. Local links are great for establishing geographical relevance and a healthy local backlink profile. Rather than focusing on industry specific link building, local link building is all about creating a presence within the local market. The first step to building a local backlink profile is setting up your business with local citations. Every state, area, and region will have their own set of online directories that you can easily add your business and website information to.

Google My Business: Having a well-optimized and verified Google My Business (GMB) profile is very important as it is considered to be the topmost factor for ranking in map results. Update and secure your GMB profile so that you have your own online identity, and the chances for your business to appear in Google’s local search is more. Make sure to be as specific as possible when adding information to your GMB profile. Read even more information on Printing Company Manchester.

The local SEO is a good starting point in increasing your brand awareness. Still, more important is understanding your audience. And with the right strategy, you will be more than prepared to reach more clients and increase your sales through conversion.

Take the time to map out an overall brand strategy before thinking about design, look, feel, voice or any specific elements. As an entrepreneur eager to turn your idea into dollars, it’s tempting to jump right into “the fun part” of branding – designing a logo or signage, picking colors, creating a website, etc. But that’s a mistake if you haven’t done the legwork of defining your brand strategy – i.e. what you stand for (mission, core values), your point(s) of differentiation and market positioning, and your target customers. Answering these questions will help you create a blueprint from which all of the individual brand identity elements will flow much more easily.

We provide bespoke services for a wide array of print media, including high quality business cards, branded stationery, signage, leaflets, flyers, banners, large format stickers etc. to name only a few. Whatever your print needs may be, we’ll produce them for you speedily and to the highest of standards. Read more details at https://www.webandprintmedia.co.uk/.

Immigration consultant business plan Canada: Who needs a LMIA? Business working in Canada that need to hire foreign workers. For your application to be successful, you have to learn the components and parts of the process and the elements that determine the final decision. To achieve this, you need to single out the group of people that need it.

All entrepreneurs that want to avoid the long waiting period at the immigration department have the benefit of the LMIA and BC PNP Concept. The employer that wants to hire a foreigner undertakes this process. Although it is not required for most situations, it is very important and it’s infinitely better to have it. Once the application goes through, the foreigner gets a confirmation to apply for a work permit. Entrepreneurs have alternatives to obtain a work permit, but it is crucial to confirm with the relevant bodies which path works best.

When preparing an Owner Operator LMIA Business Plan, it is essential to find ways to depict the worth you wish to create if the opportunity is granted. Ensure that you highlight the benefits of having you onboard. Failure to hire a worker within six months of getting the LMIA leads to the need to restart the process. The rigorous assessment is undertaken again using the factors stated above. Some ground needs to be covered to ensure that the country one is planning to move to enjoy all the perks of having your business. These are seen through the questions that the body tasked with giving LMIA considers.

What value does the new employee offer to the industry and the country at large? They should have a set of skills and expertise that are unique. Will the hire pave the way to the creation of more opportunities for citizens? Will the immigrant receive the same benefits as residents and citizens? This is mostly evaluated in terms of wage and working conditions. All these should reflect the county’s labor laws. Has the employer taken the necessary measures in trying to find a citizen to fill the open position? This helps to ensure that there are no jobs given to foreigners at the expense of qualified locals. At this stage, an assessment of the labor market is done. The main aim of this is to determine whether there is a shortage. If you need a Immigration consultant business plan Canada you can contact Quantasphere, a leading provider of Labor Market Impact Assessment documents and plans in the Vancouver area.

What’s the benefit of investing in high quality Web Design Service? Choosing a proper domain name and a correct web-hosting platform for your website are the first things to consider while designing a website. Great domain names say so much while saying so little. Apart from being unique and memorable, a domain name needs to be simple enough to prevent your customers from misspelling, and it should also clearly reflect your brand’s voice with careful selection of keywords about your business. Another point to keep in mind is to make sure your domain is not trademarked, copyrighted or used by another company. This could cause a lot of troubles!

Branding is an incubating process that sets the 5Bs of business: The Brand Style, Brand Values, Brand Personality, Brand Voice, and Brand Strategy. Branding is a process of creating the soul of a company to help businesses recognize themselves and add qualitative values to the business. A great brand specialist is like a wizard creating innovative and unique characteristics to an entity. On the other hand, marketing is an ongoing process from setting goals, to study competition, from addressing a target audience to measurement & analysis of each campaign. Marketeer is like a tactician, studying the trend in their market, in their competitors, and in their customers to come up with the most suitable Game Plan.

We focus on developing an outline for starting your business as well as standard operating procedures for the on-going management of your business. We will look at a variety of factors to begin formulating a business plan, including meeting with your team, understanding your short-term and long-term objectives, analyzing initial business investment expense, on-going operational expense, profit margins and estimated sale volumes, drafting an outline of your expense allocation, creating contingency business plans and determining the best business structure to operate your business. See even more information at www.quantasphere.ca.

For any entrepreneur looking to raise capital to start a new business or to fund an existing project, the Investor Business Plan is the most important piece to this puzzle. Whether the business plan is targeted at an angel investor or any other form of private investor, an Investor Business Plan must satisfy multiple requirements to meet their expectations. Our team are dedicated to provide you with the expertise and the experience to raise the funds that you need. We focus on analyzing the feasibility of your business idea in a designated geographical location through an in-depth analysis of various factors, including the estimated outreach scope of your business, clientele demographics, customer traffic and current local competitors. We provide you with one of two types of reports based on your needs: Report on specific geographical area (recommended for clients looking at a general area without any initial research on commercial unit leasing availability, or client with businesses which do not require a physical storefront) “I am someone who has a general idea of where I want to open up shop, but have not looked into the best place to operate my business.”