Category: Marketing

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Voice Search & Smart Speakers: The increasing use of voice search has made it important for companies to rethink their digital marketing strategies in 2020. Consider these numbers: 50% of all searches will be via voice by 2020, 55% of all American homes will own a smart speaker by 2022, 72% of people who own voice-activated speakers say that their devices are used as part of their daily routines, Voice shopping is set to jump to $40 billion in 2022, up from $2 billion today, Global smart speaker shipments have almost trebled between Q1 2018 and Q2 2019, growing from 9.36 million units to 26.1 million units. Overall, people expect to be using voice search far more in the future: Voice search plays an important role in providing all the relevant information that people are searching for through audio content. AI is getting smarter and the number of errors made by voice assistants like Alexa, Siri and Google has reduced greatly. As Digital Marketing Institute puts it: “Adopting a voice search strategy isn’t just about remaining relevant – it’s also about creating a unique and optimized customer experience that will foster relationships and build brand loyalty.”

Content marketing is a type of digital marketing that focuses on creating and distributing content for a target audience. The content aims at being valuable, relevant, and (ideally) consistent. Its ultimate goal is to drive a profitable customer action. The crucial part here is “valuable” and “relevant”. This is what tells content marketing apart from traditional spammy advertising. The target audience should want to seek the content out and consume it. In the broader sense, content marketing is part of every other digital marketing activity, be it social media marketing, SEO, or email marketing. Quality content should be the core of every other marketing activity you pursue. Some examples of content marketing include: blog posts, videos, podcasts, infographics, white papers, case studies, ebooks. Discover more details at Online Marketing Company Pittsburgh.

Of all the channels we cover in this article, finding new innovation in email marketing techniques is the most challenging. Most email marketing techniques are well established and most recent trends related to improving relevance and interactivity on smartphone. This recent report benchmarking email experiences of retail and travel brands gives a good summary of the state of the art. In terms of techniques, Striata has a great summary of Email trends, which is how I see innovation in email marketing – it’s all about integrating email with content marketing at the right time in customer journey across omnichannel touchpoints

In the United States, there are four primary sources of data for all the major search engines: Infogroup, Acxiom, Localeze, and Factual. Other companies like Yellowpages.com, Citysearch, and Superpages.com can also play a role in this cycle, sending “fresh” feeds to the search engines every couple of months. Moz Local is a publishing tool that pushes US and Canadian business NAP (name, address, and phone number) to their partner sites and directories that factor into local search engine results. Their partners then publish those details across their directories. With this $100 per month managed service we will enter your business into the Moz Local Database and continue to monitor and update as needed. Often our clients will bundle this service with other services that we offer for a bundled discounted package. Contact Info: Jon Crain Pittsburgh SEO Services, https://pittsburghseoservices.com/, 882 Pennsylvania Ave Coraopolis, PA 15108, Tel:4122507965, Email: pghseoservices@gmail.com.

Local SEO services tricks and the best local SEO services for your business? Most people are already aware of the importance of on-page content for SEO. The world has evolved a bit as far as what type of content works best. Gone are the days where shortcuts and keyword stuffing actually works. This is excellent news for people willing to put in the time and effort for quality. Relevant, quality content is key. Length helps significantly as well. Striving for at least 1000 words on each page should be the norm.

Analyzing competitors not only helps you set competitive prices but also enables you to respond to rival marketing campaigns. Apart from this, identifying your competitors lets you communicate with your target audience, improve your business processes, and distinct your business from others. Again, you can use the Google Keyword Planner tool to know more about your competitors. This tool will help you identify which keywords are the most and least effective for you.

GMB works by connecting you with people in your area. When searchers go looking for a service your business can provide, your listing will be active in both search and maps. Ensuring your information is up to date is crucial to the success of your GMB listing. If users receive incorrect or contradicting information, this will decrease the trustworthiness of your site. A tool offered by GMB that is constantly overlooked, is Google posts. Your GMB account allows your business to provide recent and relevant content to your listing to users searching your business. Google posts provide an opportunity to publish relevant and fresh content with insightful information to the local area. Read extra info on Local SEO Companies.

Another pointer for business growth and outreach is using virtual tours to give a video-centric view of the location of your home business, as well as talking about your products and services. Virtual tours are particularly useful if you are a restaurant that happens to be a tourist stop-over point. A listing on Google My Business is proof that Google will easily find your business. By putting your site online, you can easily be noticed by prospects within your proximity. SEO is particularly crucial in optimizing your business as per the location and will help you rank faster on any local searches. You can also get listed in the Bing version of Google My Business, which is the Bing Places for Business, which helps in improving your discoverability.

What Local SEO Looks Like? A better question will be ‘what will local SEO look like in 2020?’ With almost 50% of searches on Google already having local intent, the importance of local SEO is and will be on the rise in the coming years. So, coming to the key takeaways for local SEO 2020, see the listed points: User engagement will always be the topmost factor in local SEO. The businesses with maximum engagement will be the ones prioritized by Google in its SERPs. With voice search getting familiar with smartphone users, it’s essential that you need to go for real-time keywords. Long-tail keywords and the ones in the form of questions will work! Reviews and ratings are another factor that will play a greater role in influencing local SERP rankings. Visit: https://citationscheck.com/local-seo-service/.

Here are a few eBay marketing strategies to improve your income while selling on this online platforms. We will also talk how established Amazon accounts generate more sells by simply using the trust factor that comes with account age and account good reviews.

Manage Inventory Proactively: Your inventory is crucial for maintaining your sales rank. Amazon consigns sales ranks to all products based on the arrival and quantity of the sale. So, running out of stock is big no if you want to be a pro-Amazon seller. Make sure you manage your inventory well in advance based on its sales. All your stocks should be pre-order before it ends. Also, plan well to meet the demand and supply needs during the festive time when shipments become a little slow and sudden increase in sales. You should maintain proper re-order levels. Losing your sales ranks can affect your business adversely and will take months to get it back on pace.

Google Shopping: You sure have some plans for your business to include Google shopping in it. But are you really utilizing its potential to the fullest? Studies by Forrester have revealed that retailers spend 6% on Google Product Listing Ads (PLA’s), and the number of PLA’s listed has increased by 71%. This is due to the boom in visual commerce. Sites like Pinterest have a huge user-base and are growing in popularity. Similarly, Google shopping uses the concept of visual commerce as well attracting visually motivates shoppers.

Some examples of items that have value on eBay but don’t seem like they would sell for much include: Lids from pots and pans, Empty perfume bottles (people collect them or use them for home decor), any kind of craft supply (sewing, Perler beads, scrapbooking), Broken jewelery and watches (people buy them for parts), Pantyhose (used for crafts, gardening, computer fan covers), Unopened cosmetics, razors, batteries, Anything new in the package, Empty printer cartridges, School supplies. The list is really endless.

Permitted Under eBay Policies. There are many types of items that you aren’t allowed to sell on eBay, including weapons, live animals, fireworks, drugs, and any type of alcohol other than wine. Some of these items are banned for safety reasons, others to comply with local laws. Before listing any item on eBay, check the site’s selling policies page to make sure it’s allowed.

Getting your eBay account or Amazon account suspended is very frustrating and most times the suspension is for minor reasons and due to this you are now unable to sell on there platform. There are a few ways to get around the suspension and start selling again on eBay and Amazon. We would highly recommend getting an established eBay account or Amazon account when you get suspended as these accounts are aged several years and have seller feedback. Read extra info at Aged Amazon Accounts For Sale.

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Whether it’s a name on a Starbucks cup or a shout out on a video message, people love knowing that their favorite brands recognize them and care about their experiences. This stands in stark contrast to the marketing tactics of old. Blanket ad campaigns and catchy jingles just don’t cut it anymore. Businesses no longer have control over the sales process. The customer holds all the cards. It’s now up to businesses to make buying from them as easy and enjoyable as possible. But personalization is taking on a whole new meaning thanks to marketing automation and other technologies. For example, email personalization will soon go far beyond simply auto-filling a recipient’s first name in the subject line. Contacts will be segmented automatically based on new parameters, like search history and off-site activity. Emails will be sent based on a customer’s data profile, not simply because of time zones and rough guesses about email open rates at certain times of the day. All in all, personalization will be the #1 tool for conversion rate optimization across every marketing channel.

Successful social media campaign begins with an audit to determine the social landscape. How prominent is our presence in social media. What is our competitor working upon. The latest industry trends. Where do the opportunities lie? Alongside profiling your audience and determining how they behave. This is used to develop an sounding social media strategy to deliver results. Cause posting on social media is an easy task but getting the results requires stream-lining of multiple activities. Determine and set the optimal path to reach your potential audience targeting the what, when, where growing your fan base steadily by engaging them and converting them into potential leads. Read additional details at Top Digital Marketing Agencies In India.

With all that talk about chatbots, the reality of modern marketing becomes clear: it’s more conversational. People want it that way, and so brands are reacting. When consumers have a question, 82% want an “immediate” response. Conversational marketing facilitates a one-to-one, real-time connection between marketers and customers: Unlike traditional strategies, this form of marketing is now available across multiple channels, allowing brands to meet customers on their terms: on the devices, platforms and time schedules that suit the customer best. As per David Cancel, founder and CEO of Drift: “Today’s buyers expect to find what they’re looking for now, not later. As we prepare for the future, it will be more important than ever for businesses to be available across a broad spectrum of channels, and to make sure you’re communicating the way people prefer to communicate.” Ultimately, the primary goal of conversational marketing is to enhance the user experience through a feedback-driven model that fosters higher engagement and greater loyalty.

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Reverse append phone number with virtual assistant or how to finish the work with minimal workforce costs. Workers hours costs cutting your profits, to the point when you are practically out of business? Time to explore the world of virtual assistance. You will be surprised with the reduced costs and the top quality of the work.

Virtual assistants run the backend of my business. I work primarily in freelance writing and rely on my assistants to help with research and outline preparation before I dive in and make it all sound great. It really helps to tee me up for my work so that I can focus on the most important things that only I can do. I think that’s how people have to think in terms of hiring a virtual assistant—thinking about outsourcing the tasks that might not be the best use of their time.

Scalability. Virtual Assistants will allow you to scale operations – and with less risk. Since growth requires capital – and Virtual Assistants are a comparatively cost-effective alternative to IRL employees – you can substantially reduce your costs and instead invest your money back into your business. What’s not to love about better ROI on your hiring decisions? See more info at Remote Virtual Assistants.

Despite bold visions and big plans, it’s all too easy for entrepreneurs to become bogged down by the mundane tasks involved in building a successful enterprise. Even when you put in long hours and personal sacrifice, it can be a struggle to get everything done. This is often the turning point that determines the success or failure of a start-up venture. Will you adapt and delegate effectively, or will you burn out as a one-person show?

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