Category: Marketing

SEO laws and white hat methods are modified every year so here are some SEO tips for best results in 2019. Use structured data whenever possible, said Marcus Tandler, co-founder and managing director of Ryte. “With AI becoming increasingly important for Google, structured data is becoming more important as well,” Tandler said. “If Google wants to move from a mobile-first to an AI-first world, structured data is key. No matter how good your AI is, if it takes too long to ‘crawl’ the required information, it will never be great. AI requires a fast processing of contents and their relations to each other.” JP Sherman, enterprise search and findability expert at Red Hat, said you should start looking at and understanding structured data, schema, active and passive search behaviors, and how they can connect to behaviors that signal intent so that the behavior of search becomes a much larger effort of findability.

The importance of voice search for SEO in 2019 should come as no surprise. If you review the search data put out by Google, we can see that over half of all search queries now come from mobile devices, and around 20 percent of queries made on mobile apps are now voice-based. And with voice assistants like Siri, Alexa, and Google Home becoming more popular, we expect this growth to be consistent for a while. Backlinko researched voice queries and SEO, and came up with some good advice on how to get ahead in this arena: Optimize your content to align with the type of queries you’d hear in voice searches. We all know that Google gives ranking points to websites with high user retention, longer time spent on-page, and lower bounce rates. Ipso facto, if you engage your viewers, you will rank better in the SERPs. This applies to every page on your site, but here, we’re recommending a particular tactic: Incorporating video in your landing pages. Research suggests that video on landing pages can increase conversions by as much as 80 percent by engaging viewers directly, building trust, and holding their attention for longer than other mediums. Naturally, these benefits translate to longer time spent on-site and increased engagement with your content.

WordPress SEO tip : WordPress is so popular today because you can have a website up and running in the time it takes to down a hot mug of coffee. Thanks to WordPress themes and plugins, anybody (and I mean anybody) can build a professional website in no time. But that’s only true if you pick the perfect theme and plugins. In terms of WordPress SEO the themes and plugins you pick should be SEO-friendly from the get go. Obviously, you can start with any theme and any set of plugins, but SEO-ready ones give you the head-start you need to take Google by storm. What do you need to look out for when choosing your WordPress and plugins? Firstly, your choice should utilize clean and valid HTML. If the structure of your theme is all over the place, you are going to have problems not only with your WordPress SEO, but also with your design. Look for themes that utilize the canonical URL meta tag. A canonical URL meta what? This is just a fancy term for a certain type of meta tag that stores the top URL of your page. If it’s your homepage, the canonical URL meta tag will store your domain name. If it’s a post, the tag will store the URL of the post.

So in 2019, you should increasingly ask yourself what your target group wants to know when searching the web or what they want to cover with their search. The more you meet this need with your content, the better your ranking chances will be. With the evolution of SERPs, Google is accessing more and more data material. Today, Google is also able to create its own meaningful meta-descriptions from existing content. In addition, the search engine giant uses structured data to create rich snippets. Since the available space has become smaller due to a change in the arrangement of the advertisements, you should make sure to create eye-catching snippets. Note that homepages cannot get review snippets, only inner pages do. Rich snippets can significantly increase the click-through rate (CTR) for your website. Some sources say this can increase by up to 30%, but we have never seen such high changes on all websites in our care.

PBN (Private Blog Network) is the largely successful technique to rank the website to rule in any niche. With the capability to deploy and linking from related websites on influential domains with an excellent content and design is an essential for SEO nowadays. We, at PB.Network, are extremely happy with a high ranking for your website in any niche. See extra info on SEO analysis.

How to choose good products to dropship on Amazon? Here are a few advices and a recommendation to let a pro to the market research. While a dropshipping business is easy to startup and great for new entrepreneurs, it’s still a business. You’re going to experience challenges and obstacles that’ll require you to find a way to overcome adversity. You’ll be required to pivot several times as you grow your store. A new trend might pop up within your niche that you need to add to your store immediately to capitalize on sales. A product you really like might not be liked by your customers requiring its removal from your store. An ad might perform really well and require you to scale quickly resulting in you negotiating with your bank for a business loan.

After you run your store for a while, you’ll learn the most common questions your customers have. If you get a few questions a week about similar topics, just know that there are 100 or so people that didn’t ask that same question and just left. Sometimes, people will chat or call for answers. However, most people will be lazy and just leave. With a Frequently Answered Questions Section (FAQ for short), you can give them the answer and get them to buy no matter what time it is.

Aside from the usual dropshipping platforms, consider using alternative ones as well. I recommend trying AliExpress. It has the same vendors who also have eBay accounts in US locations. They are usually faster, as they do not want to get penalized by eBay. They normally have US partners and warehouses and they provide a USPS tracking number. This can be provided to your customer, and makes for better customer satisfaction than providing them with a Chinese international tracking number. Additional tips: When dropshipping from AliExpress, always make sure to select ePacket shipping, and ensure that it is sent via ePacket and not China Post. This is because ePacket can easily be tracked, and China Post is a much difficult platform to navigate as it is mainly in Chinese.

How to find the best products ? A few words about dropshipping market research. Another great way to generate ideas of dropshipping products to sell in your online store is by looking at social shopping platforms. Social shopping sites are ecommerce enabled websites where the shopping experience is shared with a social network of people. Sharing can include liking, commenting, recommending or sharing products with others. The main premise for sellers on these sites is using others recommendations and influence to gain more sales. Look around these websites and discover how people use them. Notice how each store’s customer reviews are prominent and feedback is important to the UI. This makes it easy for you to research potential dropshipping products to sell in your store as you can quickly identify products that people love and are raving about. Or you can let an expert to do the product market research for you while you focus on marketing or improving your website. See extra info on Best selling on Amazon.