Jim's Articles

Watch enthusiasts blog

A small history of watches and a few tips for buying the perfect watch. Santos-Dumont, 31.4mm stainless steel case, navy alligator leather strap. The Santos, Cartier’s style icon, was first introduced in 1904 and became not only a Cartier signature but also one of the defining wristwatch designs of the 20th century. The latest iteration takes the full Santos-Dumont moniker and steers the line in a new direction — thinner, smaller and more affordable. Key to that is its slimline quartz movement, which may offend the more mechanically minded, but in the flesh it barely registers because of the absence of the tell-tale ticking seconds hand of a quartz movement. It helps too that Cartier is claiming a punchy six-year battery life. The larger of the two models announced is only 31.4mm wide, although feels larger on the wrist, and is just 7mm thick. Mounted on a navy alligator hide strap, it’s chic, dressy and a lusty addition to the Santos canon.

Let’s move on to the under 1000 USD category. Cases made from solid titanium — loved for its lightweight, durable and hypoallergenic properties — are not such a common site on sub-$150 watches, which is what makes the young U.S. watch brand Bertucci an enticing option. Similarly enticing is the classic field watch dial design, the Japanese quartz movement inside, and a 100-meter depth rating. You’d be forgiven for thinking Citizen’s entire lineup is made up of its quartz Eco-Drive watches, but the brand does, in fact, make some mechanicals. The NH8350, for instance, packs a Miyota 8200 automatic movement into a clean-cut stainless steel case and comes adorned with a shimmering, sunray blue dial. You’d be hard-pressed to find a better mechanical dress watch for less.

TAG Heuer, founded in 1860 by Edouard Heuer in St-Imier, Switzerland, and long a favorite of motorsports enthusiasts, is a name that commands instant respect in every watch-loving quarter. Only occasionally are any of their pieces attainable under the £1K mark — and when they are, you should definitely drop the coin. With a rubber strap and stainless steel case, this watch is ideal for rugged adventures. While it is not suited for scuba diving, it is capable of withstanding up to 660 ft of water. In addition, the iconic Formula 1 model has the distinction of having been worn by actual Formula 1 drivers. An updated pilot watch is a sharp style that adds something interesting to any watch collection, thanks to its intricate looking chronographs and large numbers you can read at the quickest of glances. Alpina is known for its pilot watches and movements, so if you are looking for one under £1,000, this is the brand to beat. This clean timepiece on a stainless steel bracelet also looks great with a T-shirt and jeans since it has been designed with the modern man’s movements in mind.

WatchNerd was born from a desire of a group of watch nerds to educate and connect with fellow watch lovers. Tired of seeing watch enthusiasts make buying mistakes, and frustrated by the lack of an easy way to research watches, they saw an opportunity to create an ultimate resource for their community. Our mission is to help watch lovers make the most informed decision possible, saving them unnecessary mistakes, time, and effort in their search for their perfect watch. No hidden agendas, no tricks up their sleeves — just a genuine desire to serve, educate, and connect with the community we belong to and love. See extra details on Watch Blog.