Premium local SEO agency in Durham, UK? Your keywords should be relevant to local customers. It only makes sense, doesn’t it? Google’s own Keyword Planner lets you filter keyword searches based on location so you get an idea of the popular search terms for a given region. This lets you create a list of locally relevant keywords to target. Once you have them, they should make appearances in your site’s meta content, copy, and URLs. Also, include mentions of region-specific landmarks and hotspots in your content. For instance, if your local restaurant serves dinner in downtown Seattle, include references to “dining by the Space Needle” or “just steps from the Space Needle” on your site. Location pages are a must if your business has more than one location in an area. These pages need to provide the following, at a minimum: Take care when you have multiple locations, because you need to create unique content for each page. If you only have one location, creating an “About Us” page that focuses on local, relevant information is essential. For example, if you have a florist shop, your “About Us” page is the perfect spot to mention your shop’s involvement in supplying the flowers for any parades in your town or city.
Your e-mail list will automatically grow when you reach a large number of people. Therefore, arrange your own meet-ups, seminars, educational panels, and conferences. It will help you create a network and collect the email address of your participants in exchange for info and demos. We all love free services, so add an offer of a free service to those who will sign-up. It will definitely increase your email list. One of the best places to find answers to your hard and tricky questions is Quora. Therefore, never ignore the power of Quora and create your profile there. So, answer all the questions diligently. Moreover, you can also post more questions for others to answers. Besides, also add your opt-in link in your response so people can learn more about you. When people know they are getting what is offered, they feel happy. Therefore, provide a free assessment of the business to those who will sign-up to your accounts. This will force them to sign-up to get their results.
Good SEO is all about sticking to best practices and a focus on doing what truly works in the long run. You may be tempted to go for a “quick fix” through organic SEO or cheap, offshore solutions offering you a number one position in Google! However, tried-and-true methods that have stood the test of time will have a real-world, positive impact on your business’s profitability and survival. Let us take full ownership of your search engine results and growth. Taking you from an initial consultancy session to strategy creation, technical optimisation, content optimisation, and promotion. With regular full reporting and useful insight, we’ll work together to make sure your website works harder for you. All of our work is carried out from our Newcastle and Durham offices and we’ve helped a wide selection of businesses, from start-ups, charities, eCommerce websites to large European companies. Discover additional information at Internet marketing provider Newcastle, UK.
Content marketing is a type of digital marketing that focuses on creating and distributing content for a target audience. The content aims at being valuable, relevant, and (ideally) consistent. Its ultimate goal is to drive a profitable customer action. The crucial part here is “valuable” and “relevant”. This is what tells content marketing apart from traditional spammy advertising. The target audience should want to seek the content out and consume it. In the broader sense, content marketing is part of every other digital marketing activity, be it social media marketing, SEO, or email marketing. Quality content should be the core of every other marketing activity you pursue. Some examples of content marketing include: blog posts, videos, podcasts, infographics, white papers, case studies, ebooks.
One thing is sure, local SEO is not that same as normal SEO, but where and how to start? What is Local SEO for? Local SEO is an act of optimizing your local business website so that you are found for the local searches in Google that are most relevant to your business. Even a more relevant question would be, what is local SEO actually? Local SEO is all about optimizing your website to rank better for local customers. It’s an effective way to market your business online. But how? How does local SEO help? It works by promoting your products/services to the local audience at the same time when they are looking for them online.
Direct Submit is a SEO marketing and digital agency based with offices in Newcastle and Durham. We specialise in ROI-focused digital marketing, bespoke web design & development and digital design. With a focus on building long-term relationships with our clients, we deliver services including SEO, PPC, content marketing, social media marketing, web design and e-commerce websites. You’re just one phone call away from starting on the road to success. See more details at https://directsubmit.co.uk/.