Jim's Articles

Convention and trade show displays

Award-Winning trade show booths with Infinity Exhibits? We are your one-stop for a custom trade show displays and exhibits. Exhibiting a booth at a trade show or event is multi-faceted. Look for a company that provides not only trade show displays and trade show graphics, but offers a full range of services. From concept to to completion, Infinity Exhibits will custom design your trade show display/exhibit to meet your exact needs. Infinity Exhibits offers a full range of service to assist you with all your trades how needs including display design, fabrication, shipping, I & D, and storage.

Our 20′ ModLite trade show booths are lightweight displays constructed with easy-to-assemble modular aluminum extrusions combined with high quality graphics to create a sleek, modern, professional look. Our Truss displays provide a modern, professional, and industrial appearance at any trade show event. They require NO TOOLS for set up. Some can even be reconfigured in multiple ways using the same parts. With a fully recyclable steel frame, our Truss kits are both an economical and eco-friendly exhibit choice. Our Slatwall displays are lightweight and are perfect for clients needing shelving or slatwall for merchandise. Capatible with all industry standard hardware, our Slatwall booths offer both strength and flexibility while still weighing 50% LESS than standard slatwall displays.

If you’re a sponsor at the virtual trade show, your virtual booth has to be the best representation of your company and brand. Take advantage of advanced features if they’re available, like HTML5 banners or GIFs. Carefully curate the content you’re making available for download. One advantage of virtual trade shows is that since you don’t have to ship any materials to the venue, you can upload content to the platform up until the day of the show or very close to it, making sure you’re always providing current, up-to-date materials. Consider creating “tracks” for your products and/or personas, so for example, a collection of content that’s grouped together for Product A or Buyer Persona X. Create a consistent look-and-feel from your booth, to the webpages you link out to (if any), and to the downloadable content. Discover additional information on Infinity Exhibits.

You only have a few seconds of someone’s attention before they move onto looking at something else. Your sign needs to reel them in, and, to do that, it must grab their attention and keep hold of it. Consider using a graphic image that has bold colors or is striking to the eye to get people to stop and look. Once they have their eyes on your sign, they may think your sign is interesting and decide to come over and check out your booth. Think about it from your perspective. If you were in their shoes, what would make you say “wow, that looks like a cool booth” or “I wonder what kind of stuff they have…” and walk over to them? You need to get attendees out of the aisle and to your booth. After that, you can tell them more about the story because you’ve already got their attention.

A trade show marketing event is never complete without product displays. The best thing about expos with actual products is that you can make a sale. It not only depends on the quality of your products, but it also depends on how you present them during the expo. Determine the best way to display your products to make them accessible and viewable for your booth visitors. See even more information on infinityexhibits.com.