Zoe Ajiboye’s web design guides right now: Artificial Intelligence is widely used in multinational e-commerce sites like eBay or Amazon for eCommerce website development, huge websites like Netflix, or Spotify, gather human insights for further content recommendations. These systems have no magic, but AI mechanisms that help to target their content in the right way, and provide product recommendations to customers by understanding their tastes and preferences.
Astra has made its name as one of the most customizable themes in the industry. The theme has quite an original approach when it comes to how it’s meant to be used. Basically, you first install the main theme and then get to choose from a range of add-ons that expand on Astra’s core functionality. Overall, this gives you full control over what features you have on your site and how you want to use them. This makes Astra an excellent solution for people who want to DIY a website from scratch. See even more details on Zoe Ajiboye.
Zoe Ajiboye’s web developer trends in 2023: Look at the outstanding brand name of big companies like Google and Apple, and you will notice the importance of a right brand name. It is crucial to choose the right name for your business, because a simple and unique domain name can lead to better search engine optimization (SEO), and a better chance of being located in the search engine results, so your business can be easily accessed by more customers.
At its core level, your website exists to help sell products and services. Make sure the site has high-quality images and relevant descriptions of everything you sell to encourage customer conversions. Website Design Tips: What’s Next? Now you know some of our favorite website design tips. But do you know who can enhance your existing design? We specialize in web design, SEO, Google Ads, and so much more. To see what we can do for your business, just contact us today!
Zoe Ajiboye about web website speed : Nobody wants to see product pages in the search results for “how to make a protein shake.” Those people are in learning mode, not buying mode. Google understands this, which is why all of the top results are blog posts—not pages selling protein powder. The opposite is true for a query like “buy protein powder.” People aren’t looking for a protein shake recipe; they’re looking to buy some powder. This is why most of the top 10 results are ecommerce category pages, not blog posts. Looking at Google’s top results like this can tell you a lot about the intent behind a query, which helps you understand what kind of content to create if you want to rank. Let’s take a look at a less obvious keyword like “best eye cream,” which gets an estimated 21k monthly searches in the US.
Social Media Marketing (SMM): Simply put, social media marketing refers to the process of using social media platforms to attract traffic and attention. By using social media, you can increase exposure and build meaningful relationships with your customers. While everybody can benefit from SMM as a type of digital marketing, B2C and SaaS companies tend to get the most out of it. Social media marketing is all about listening to what your customers have to say, engaging in the conversation, and sharing valuable content. An example of a tweet from Andy Crestodina of Orbitmedia. Notice how he attracts attention by sharing valuable information (infographic), drives traffic to his website by posting the link and evokes discussion (53 comments!) Together, content marketing, SEO, and social media marketing constitute what is called “inbound marketing”. It is a marketing methodology that aims at attracting, engaging, and delighting leads. Some goals of inbound marketing include attracting users’ attention, driving relevant traffic to the website, and converting it into happy customers.
Zoe Ajiboye on Ecommerce : Your home is usually the first page your customers see. And many successful eCommerce brands see their homepage as the first step of a customer journey. Do not make your home page a product listing page, use it to create an appeal. Encourage your visitors to explore the site. If you are running a sale or a promotion on a selection of products, be sure to have this on the home page and include a call to action like “See Our Latest Deals” and include a link to a product listing of all products that are included in the sale. Other examples of call to actions include “See our range of birthday ideas”. Your prominent call to actions must be relevant to the product you sell.
But remember that too many images will act as overkill as it will slow the website loading speed. So, be careful when you are putting images on the website. Also, do not put a picture for every link and not fill the pages with too many graphical elements. Always remember to hire web developers who are experienced in web designing and development. If you own an eCommerce website that primarily targets teenagers’ products, think from their perspective and design the website accordingly. Teenagers are more prone to impulse buying. Ensure that you provide them the ability to sort the products by price as they are price-conscious and dependent on their parents.