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Long gone are the power of billboard and leaflet marketing, even if some businesses continue to combine online and offline marketing campaigns to drive messages into an increasingly distracted audience. However, digital marketing agency growth attests to the continually growing power of online advertising spend and a need for digital marketing specialists. Of the world’s 7.9 billion population, 4.88 billion people around the world now have access to the internet, most commonly via smartphones. people are active social media users who, on average, spend nearly two and half hours on social media alone on a daily basis.
In addition to targeting using Facebook data, you can also use your own data. Create custom audiences by uploading your contact list. Facebook can show the ad to your contacts. The vast majority of them are on Facebook. Or you can ask Facebook to send the ad to people who’ve already visited your page, liked it, followed you, etc. Why are you targeting people who already know about you? The answer is very simple. It takes 7-13 touchpoints before someone becomes invested in your brand. They see you in searches, on social media, and in other locations. These touchpoints add up more quickly when you retarget this traffic.
Now, Instagram comments and saves are more important than ever. So the best way to improve your engagement for this year is to create more content that encourages your audience to tap that save button! “Savable content” is anything you know your audience will want to read back again at a later time. If you’re trying to think of “savable” content for your feed, think about what’s important to your audience and what will they find value in. This can be anything from an infographic to funny memes or quotes that you know will resonate.
Make Playlists To Grow Views: By creating a playlist, you will enable users to watch several of your videos in a row, without the need of doing anything. This is very convenient for the users but is also good for the YouTuber. Why? Because it helps to boost the views on all the videos in the playlist! In order to make the list viral, you need to pick the videos wisely. Pro Tip: In the best-case scenario, the list would contain the videos that, when put together, create a story. Basically, this means that each consequent video in the playlist must relate to the previous!
Understand your customers. Know your target demographics because these are the people you’re trying to reach and engage. Gather your own social media statistics and use existing data your company or client might already have to figure out who’s interacting with the business and who might be good future prospects to reach. After you’ve done your research, you can create useful character personas to help you better understand and categorize customers. Find more details at realtrafficsource.com.