Jim's Articles

High Quality reputation management builder tips and tricks 2021

Premium review reputation builder advices by reviewmycompany.com? The way customers are talking about you is just as important as the fact that they’re saying your name. Having a highly positive footprint will eventually help you drive more sales. Very good (or bad) reviews have a way of quickly spreading. Encouraging consumers to review your company is an easy way to expand your brand’s reach. When people have good things to say, they are also more likely to share their reviews on more sites, including external websites like Yelp, FourSquare, and TripAdvisor. These hubs are vital to your online presence, as Google collects data from their sites when building its own results ranking. Even on an individual level, having positive reviews can help push further reviews. For example, the Search Influence agency recently teamed up with GetFiveStars to reach out to patients of Houston-based orthopedic surgeon Dr. K. Mathew Warnock, generating his first 100 five-star reviews over the course of just five months. When these reviews were published on Warnock’s site, it not only lifted his organic search traffic by 23% but also snowballed to prompt more reviews on sites like Google+, Facebook, and Healthgrades, the latter being especially important to his vertical.

With so many platforms on the internet, where do consumers go to read customer reviews? Google is by far the most popular channel people turn to for reviews, with approximately 57 percent of shoppers using it (Bizrate Insights, 2019). This is followed by a business’ own website at just over 40 percent and Yelp and Facebook at around 20 percent each. However, featuring reviews on your own ecommerce website may not be sufficient to convince customers. Only one in five consumers say they fully trust the reviews on brands’ websites, while a staggering 70 percent say they “somewhat” trust them. The importance of reviews cannot be denied. But as these online review statistics show, it’s also crucial to diversify the places where customers can read reviews about your products and business.

A prospect has received a new brochure download and has maybe even spoken to a sales representative. Yet something is holding them back from taking the next step with your community. Online reviews and testimonials can help to support your sales pitch and give genuine feedback to the prospect who is comparing your community against your competitor. Email and retargeting ads enable communities to showcase positive reviews while meeting the prospect where they are — in their inbox, on a website or while searching the web! Adding resident testimonials within a drip campaign, either at the bottom of each email or having one email that focuses on testimonials, helps to give more context to the community and provide credibility. Using testimonials for ad copy or on landing pages for retargeting ads is a good approach to help support credibility as well.

Collect new reviews & display your existing reviews on your website or email signature. It’s as easy as copy and paste. Automatically post your favorite 5-star reviews to your Facebook and Twitter accounts. Get new review alerts automatically, allowing you to take action and respond if necessary. See how your business is performing and where you need to focus your efforts with our in depth reporting feature. Collect reviews via customized “review funnel” landing pages and widgets; Embed review collection widgets on business websites, social pages, etc. Provide a mobile-optimized customer experience through the funnel; Decide how you want to handle negative reviews. Find extra details at reputation management builder software.

Even though consumer behavior is changing all the time, this gives online sellers good insight into what their potential customers might be analyzing prior to purchase. In particular, social proof is likely the most topical point, especially with UGC spreading like wildfire on social media platforms, as well as the rise of influencers and celebrity endorsement as a form of referral marketing. Moz recently published an article stating that companies should be writing blogs that target influencers in their industry—but why? Because if blogs are written in such a way that influencers want to share them, that would be considered a strategic move; industry influencers already have an impact on your targeted audience.